“Digitally Deficient CMOs Need Not Apply”

“Digitally Deficient CMOs Need Not Apply”

Jeff Gundersen’s recent article “All You Digitally Deficient CMOs Need Not Apply” in the July 23rd Advertising Age reminded me of my blog entry just a couple of weeks ago about what I call the “Digital Leadership Vacuum.” Yet another reminder that Marketers should be leaders, and not “Technology Leave-Behinds.” The surge in EMM and MRM is going to drown their careers if they don’t watch out.  The […]

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YouTube & the Presidential Debates

YouTube & the Presidential Debates

Under the headline “Public Voice Adds Edge to Debate,” the July 24th Washington Post front page article also had a tagline, ”Democrats Face Questions from Internet Users in Unorthodox Format.” While it’s too early to say whether YouTube and Web 2.0 are a “flash in the pan” (I don’t think they are) , it struck me funny that it was considered “unorthodox.” True, Webster’s defines the word […]

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Online Marketing Summit – Washington DC

Online Marketing Summit – Washington DC

The Online Marketing Summit has been making its nationwide tour and so far the verdict has been: Excellent. I had the privilege of sitting on one of the panels and addressing the audience of 120+ professionals eager to know about trends and challenges in the new Web 2.0 world. There’s a lot on social networking, search engine marketing, user generated content, virtual worlds, and web analytics from […]

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A Digital Leadership Vacuum

A Digital Leadership Vacuum

There once was a company with a proud brand. They talked about how to strengthen the brand, how to promote the brand, and how to leverage the brand. When I asked how they measured the efficacy of his “branding,” they had no answer. They ran no focus groups regularly. They polled no customers. They held no internal meetings to develop a measurement methodology. They could […]

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