“Digitally Deficient CMOs Need Not Apply”

Jeff Gundersen’s recent article “All You Digitally Deficient CMOs Need Not Apply” in the July 23rd Advertising Age reminded The Marketing Consigliere of his blog entry just a couple of weeks ago about what he calls the “Digital Leadership Vacuum.”

Yet another reminder that Marketers should be leaders, and not “Technology Leave-Behinds.”  Don’t worry about branding – worry about lead generation.  The surge in EMM and MRM is going to drown their careers if they don’t watch out.  The time for C⁴ISR Marketers is now.