Bloggers Achieving Credibility

Bloggers Achieving Credibility

Today I’m flattered to be a guest blogger on Geoff Livingston’s The Buzz Bin. He and I have briefly discussed the collective rise in power of bloggers, another manifestation of the “wisdom of crowds” concept.  Bloggers are achieving credibility – all in just a few years. I encourage you to read Geoff’s blogs and if you ever get a chance, hear his impassioned speaking about business […]

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Is The Proof In The Pudding Media?

Is The Proof In The Pudding Media?

With Voice over Internet Protocol (VoIP) and a headsets or microphone, users will be able to place free calls to U.S. and Canadian phone numbers over their computers – the catch?- Pudding Media’s voice recognition powered ad serving system will deliver ads during the conversation on their computer screen. Similar analytics are already in use with textual data; Google’s Gmail delivers advertisements upon analyzing text in the […]

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Monster Media’s Giant Sensor Sensation

Monster Media’s Giant Sensor Sensation

Sensor technology is paving the way for innovative advertising. Travelers passing through Houston, Orlando and Miami’ s main airports will now be able to activate ads simply by walking near a wall. On these walls are oversized ads that will roll, courtesy of JCDeacaux North America, the agency, Orbitz, the advertiser, and Monster Media, the technology provider of the “MonsterVision” advertising system. MonsterVision was unleashed earlier this year […]

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Keeping Up With Moving Customers and Data

Keeping Up With Moving Customers and Data

Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach […]

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A Perfect Match?

A Perfect Match?

Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]

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The Quantitative to Qualitative Spectrum of Marketing Data

The Quantitative to Qualitative Spectrum of Marketing Data

A couple weeks back, the Web Analytics Association hosted a webinar entitled “Web Analytics is Easy!” along with Eric Peterson’s Web Analytics Demystified. The title was ironic on purpose. Web analytics is complicated and just beginning to evolve. One of the most interesting slides called “Web Site Optimization Ecosystem Technology” prompted me to do a little quick and dirty research. The idea of the slide was that pure web analytics tools measuring […]

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“Speaking” of Analytics…

“Speaking” of Analytics…

We have all called customer support lines and have heard the caveat that our calls may be recorded for “quality monitoring.” Sometimes it’s reminded us to be a little more selective with the words we use to describe our joys at being inconvenienced.  Most of the time the admonition is ignored as we immediately push our case down the throat of some poor lowly paid […]

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