Stealing from Peter to Pay Paul

Stealing from Peter to Pay Paul

The Marketing Consigliere had a slow week because he has been the Chair of the 2008 Mid-Atlantic Business Plan Competition. It was a great event and if you have a collegiate business plan competition near you, he encourages you to support it however you can. Many thanks to the amazing student teams, the McDonough School of Business at Georgetown University, the MIT Enterprise Forum of Washington-Baltimore, the judges, and sponsors. Now The […]

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EMM….UMM….HMM….

EMM….UMM….HMM….

Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of!  How embarassing for a supposedly thought leader/technology marketing consultant!  Will this be a fly […]

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Il Sottovoce – The Whisper – VII

Il Sottovoce – The Whisper – VII

Val più la pratica della grammatica. Experience is more important than theory.

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There’s No “I” in Social Media!

There’s No “I” in Social Media!

OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]

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FOSE Followup Folly

FOSE Followup Folly

First allow The Marketing Consigliere to apologize.  He migrated to WordPress 2.5 this weekend and found out there’s a major bug that doesn’t allow you to upload images.  He will keep his text brief so your eyes don’t glaze over! A week after FOSE and his blog about it, he  received an email that caught his attention, but not for the reason that the Marketer who sent it wanted. […]

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Il Sottovoce – The Whisper – VI

Il Sottovoce – The Whisper – VI

Tanti galli a cantar non fa mai giorno. Many roosters don’t make the morning come earlier.

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Don’t Let Dashboards Drive You Crazy

Don’t Let Dashboards Drive You Crazy

There are days The Marketing Consigliere  misses his Alfa Romeo Spider Veloce. Mainly when it’s sunny – not raining or snowing!  It was a 1983 beauty – no airbags, no satellite radio, no GPS, no cup holder, no back window brakelight, no heated seats, no OnStar, no theft alarm – a car from a much simpler time (Remember when gas was $1.00 per gallon?). Unlike the reputation of the […]

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Il Sottovoce – The Whisper – V

Il Sottovoce – The Whisper – V

Meglio poco che niente. Half a loaf is better than no bread.

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Marketing to the Feds at FOSE

Marketing to the Feds at FOSE

The FOSE show this year as a whole was not anything to write home about; many from the circles that The Marketing Consigliere knows avoided it this year. Nevertheless he wanted to see if any net-centric marketing products or services were being “Fed-peddled.” It seemed like every fifth booth either was some sort of document imaging and management platform or a device for shredding hard drives. But […]

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