Offline is Online

Offline is Online

In iMedia Connection‘s leading e-newsletter story today, “5 New Ways Brands Can Go Beyond the Browser,” Max Zabramny of Organic writes about the new applications on the near horizon which will allow for work to be conducted offline after the a connection is terminated or is that is automatically executed once an online connection is re-established.  We are familiar with this, but the twist is that now marketers are taking […]

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“Addressable Ads”

“Addressable Ads”

This Week’s ADWEEK article, “Addressable Ads Get Closer to Reality,” Betsy Cummings reports about “Project Canoe,” a joint venture of some of the largest cable companies, is creating a platform that can target TV ads by household. Tests of “addressable ads” have been conducted in Huntsville, Alabama, and are planned for Baltimore, Maryland. What made The Marketing Consigliere chuckle was her first line of the article: “Marketers, […]

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Fear and Loathing in the Department Silos

Fear and Loathing in the Department Silos

The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting.  The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist.  In particular, his statement that he “was working within a marketing division, […]

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