Il Sottovoce – The Whisper – X

Il Sottovoce – The Whisper – X

Siccome la casa brucia, riscaldiamoci. Since the house is on fire let us warm ourselves.

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Network-Centric Tools Don’t Kill – People Do

Network-Centric Tools Don’t Kill – People Do

Almost a year and a half ago The Marketing Consigliere blogged the praises of Google Earth and how businesses were using it in innovative ways.  This week, when many of us were being thankful and looking forward to a better future, reality blasted back in.  The tragedy in Mumbai has not fallen just on India, but on the international community. It is with a heavy heart that The Marketing […]

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The Blue-State Bird of Tweetiness

The Blue-State Bird of Tweetiness

The Marketing Consigliere has been trying to build up his Twitter list of followers and followees, and had a friend that was following both Hillary Clinton and Barack Obama.  So he checked out their Twitter profiles and noticed something odd…  Senator Clinton stopped tweeting on October 30th and (now) President Elect Obama stopped tweeting on November 5th, the day after he won one of the most exciting elections in United States history. It’s […]

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Hatching Success with Microsoft Dynamics CRM

Hatching Success with Microsoft Dynamics CRM

The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes.  This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants.  Each team will be allowed up to three team members. Companies […]

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Thanksgiving ’08: Freedom from Want and Needs

Thanksgiving ’08: Freedom from Want and Needs

Norman Rockwell, Freedom From Want Just a short note today – the Marketing Consigliere does not need to remind you to be thankful for the usual blessings in your life, but wants to make some out-of-the-ordinary thank yous: Thank you to all the Marketers out there who are leveraging the power of Network Centric Marketing and doing their best to bring us the products and services […]

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CMO – C-hief M-uttonhead O-fftheirrocker

CMO – C-hief M-uttonhead O-fftheirrocker

A recent survey conducted by Epsilon reports that 55% of marketing executives said they’re “not too interested” or “not interested at all” in including social networking into their marketing efforts. Don’t they realize their children, whether in college, high school, or grade school are spending inordinate amount of time on social networks?  Don’t they know that an entire generation of their employee base has been IMing for […]

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Social Networking: For the Doubting Thomas

Social Networking: For the Doubting Thomas

There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter.  For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth.  And recently he heard […]

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Be Respective to CollectiveX

Be Respective to CollectiveX

The Marketing Consigliere was at a Social Matchbox event in downtown Washington, DC the other evening and happened to “re-meet” Clarence Wooten, CEO of CollectiveX, a very interesting company based in Columbia, Maryland, that provides groups with a social collaboration and networking platform. While at first glance it may appear to be for volunteer, non-profit groups, and consumer-oriented organizations, this application can be used as a collaborative tool for […]

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Dear Ol’ GoDaddy

Dear Ol’ GoDaddy

Real quick – The Marketing Consigliere  had a domain name issue and had a terrific GoDaddy service rep.  A few minutes later he got a survey from them and loved the look of it.  Instead of showing numbers on a continuum for the potential answers, they use “thumbs up” and “thumbs down” at each end of the range. This is great B2C brand management in that it […]

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Betty Draper Has a Thing for “Bad Boy” Italians

Betty Draper Has a Thing for “Bad Boy” Italians

Poor Betty Draper.  A “desperate housewife” with nothing better to do.  She mysteriously appeared as a “follower” on The Marketing Consigliere’s Twitter account.  He didn’t know who she was, but her picture sure was glam.  Used to the advances of WASPish women seeking more than what their husbands offer, he checked out her profile… Actually, someone at AMC or one of their agencies somehow found him on Twitter, decided he was less Machiavellian than […]

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