How do you keep CRM data secure once you’ve gathered it? Do you have to treat some data different than other data due to its country of origin? These are important questions for B2C marketers in an increasingly international economy. Datawarehousing and security issues are not going to go away as political boundaries get fuzzier.
Thanks to Greg Miller, the Marketing Consigliere found out about an interesting webinar presented by TRUSTe on Wednesday, December 17th that will address this matter, with luminaries from the field of data mining and policy.
You can even engage in pre-event discussions on the Facebook page and “meet” other professionals who share your concerns. If you have a stake in business intelligence, be there.