As in the past, the Marketing Consigliere has emphasized the lessons learned from our great military that can be translated into the business world, most notably, the adoption of technologies and practices that allow for the efficient gathering, storing, analyzing, sharing and acting upon data.
Sometimes he refers to a defense trade publication that specifically covers such things C4ISR Journal, published by Army Times Publishing, where he proudly worked earlier in his career. In the September issue, he saw a print ad for DRS Technologies that delighted him.
Take the copy and think about it this way:
THE ENEMY IS UNCERTAINTY. What’s out there? What’s next? What’s under the radar? Marketing’s mission at (state your company) is to help defeat this common enemy, to turn questions into answers. Make the unknown and give our management and sales force the situational awareness to succeed.
THIS is what it’s all about, C-Level folks – and is your Marketing Department capable of living up to this mission? Not if they’re not network centric….