John Jantsch‘s Duct Tape Marketing is a great blog and his post today reminded the Marketing Consigliere that he needs to renew his membership in the Businesss Marketing Association. He also missed out on this year’s annual conference, where he would have seen the above skit. Thank you to John for the reminder!
The wisdom of this skit underscores that for the most part, Marketing has not changed; the tools have. That’s what this blog is about. True, Marketers need to be better analysts, statisticians, technologists and linguists, but the fundamentals are still untarnished.
The BMA is a great organization and any Marketer who is in B2B needs to be a part of it. This is where you can learn from the leadership of many successful B2B companies, many of which are pioneering some of the best interactive marketing tools out there. Hopefully next year the Marketing Consigliere will see you there!