IT’s Role in Marketing Automation

March 31, 2010 By joezuc 3 Comments

IT's Role in Marketing Automation

Charlie Chaplin in Modern Times (1936).

This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The IT Department Role & Business Transformation of the Organization

Obviously, in the years to come, the IT Department will be a critical partner in  effort to transform into a Net-Centric Marketing organization.  Requirements for new communications technologies and hardware will need to be specified; additionally, these tools will need to be evaluated, prioritized, and acquired for deployment, upgrading, or replacement. [Read more...]

Filed Under: B2B Marketing, Business Intelligence, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , ,

Marketing Automation Comms & Computing

March 30, 2010 By joezuc 1 Comment

Marketing Automation Communications & Computing

Your Marketing and Sales teams should communicate like a platoon.

This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Communications

Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications.  For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers.  Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]

Filed Under: B2B Marketing, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , , , , ,

C4 or "4 Cs" for Marketing Automation

March 29, 2010 By joezuc 2 Comments

USS Vincennes (CG-49) Combat Information Center

USS Vincennes (CG-49) Combat Information Center
http://www.flickr.com/photos/divemasterking2000/  / CC BY 2.0

This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The C4 Portion: Command, Control, Communication & Computing

C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. [Read more...]

Filed Under: B2B Marketing, Business Intelligence, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , ,

Marketing Automation’s "Boots on the Ground"

March 26, 2010 By joezuc 2 Comments

HUMINT is part of Marketing Automation

from Dslyecxi.com's Tactics, Techniques & Procedures Guide

This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Human Intelligence

As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, the greater the probability of a desirable outcome will be.  Digital video recording of a focus group should not replace live visual observation of that focus group; Customers are human and most likely desire or enjoy interacting with other humans. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, CRM, Data Mining, Net-Centric Marketing, Sales Tagged With: , ,

Robots & Bots Are Part of Marketing Automation

March 25, 2010 By joezuc 2 Comments

Parrot drone, controllable by an iPhone

Parrot drone controllable by an iPhone; modifiable for gathering data

This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Company UAVs?

In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are even armed and capable of lethal engagement with enemies. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Marketing, Mobile Marketing, Net-Centric Marketing, User Generated Content Tagged With: , , , , , , ,

Marketing Automation – Intelligence Required

March 24, 2010 By joezuc 1 Comment

Sea-Based X Band Radar

Sea-Based X Band Radar - Boeing Company

This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The “ISR” Portion:
Intelligence, Surveillance & Reconnaissance

Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent for years but in the past few years survey technologies have increased in sophistication and can be implemented rapidly; Marketers can now see answers to questions and trends as they are entered directly by the survey respondents. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , ,
« Older Posts