Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – With Attensity’s […]
The Marketing Consigliere was in New York this weekend after some business in Philadelphia; instead of spending time preparing for a normal blogpost on Marketing Automation, he had an obligation to find an Italian bakery and bring good bread back to his family in the Washington, DC area. After living near the Nation’s Capital for over 40 years, it is still hard to find good […]
Many years before the appearance of the Holy Social Media Trinity (Twitter, Facebook and LinkedIn), it was very time consuming to figure out who knew each other and how to reach a particular person you did not directly know. “No Soliciting” signs, gatekeepers, and basic lack of visibility into an organization have kept Salespeople away from prospects since the dawn of the candlestick telephone. But […]
Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success. It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]
As a bambino, The Marketing Consigliere was enrapt with the stories of Rudyard Kipling, and he recalls the serious excitement of his endeared work, Rikki-Tikki-Tavi. But as a young man, he found other things to hold his attention, and mongooses soon joined badgers, wolverines, and dingoes as vicious little varmints not to worry about in a digital world. Lo and behold, the mongoose has reared its pesky, furry […]
In 2000, The Marketing Consigliere configured an application for a small startup’s sales group using a cool new tool called Salsforce.com. Most sales organizations were using spreadsheets and flat databases (and a lot still are) so the idea of what was known at the time as an ASP-based offering was very unique. The startup is long gone from this earth, but Salesforce has grown to be […]
Chi si loda s’imbroda. Self praise is no recommendation.
Don’t worry, it won’t get this complicated. geminidustin / CC BY 2.0 This is the last in a series of excerpts from The Marketing Consigliere’s white paper Net-Centric Marketing & Information Superiority. The Challenge for Today’s Marketer The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, […]