5 More Challenges for Sales & Marketing Alignment

5 More Challenges for Sales & Marketing Alignment

Last week, this blog listed some of the challenges that a B2B Marketing organization faces for Sales and Marketing Alignment.  Aligning those departments is not that easy so you’re not getting off the hook just yet.  This week there are five more to think about and have some comfort in knowing that your organization is not the only one that needs to go through such an […]

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5 Challenges for Marketing & Sales Alignment

5 Challenges for Marketing & Sales Alignment

More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales.  While “branding” is important, remember this:  A brand is merely the promise of an experience.  In order to experience the brand, one must generally purchase the product or service of the brand.  In order to purchase the product or service of the brand, you […]

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