Marketo, a leadMarketing Automation platform developer, has been going around the United States for the past few weeks with its ‘Rock Your Revenue’ Tour. The 14-city rock-and-roll themed tour kicked off in March and features several Marketing and Sales experts and thought leaders, who are providing valuable perspective regarding what sales and marketing leaders must do to demonstrate measurable ROI and increase revenue for their organizations:
Paul Albright, (@paulalbright), Chief Revenue Officer at Marketo has over 15 years of experience driving profitable revenue growth. Paul’s insight into the needs of B2B organizations will be very interesting because he was at Informatica when it was just a startup and helped grow it into a multi-billion dollar company.
Debbie Qaqish (@DebbieQaqish), Chief Revenue Officer of The Pedowitz Group has 25 years of experience in driving corporate strategy and setting the agenda for innovation and growth. We met her way back when most people never heard of the phrase “Marketing Automation.” She will explain the concent of “revenue marketing” and why it is crucial to today’s Marketers.
James Lenskold, (@jimlenskold), President of the Lenskold Group, has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies He is author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability.
Allinio will be at the Washington DC event on May as a regional sponsor and encourages you to attend. Even if you’re not in the DC area, it’s worth the trip from Pittsburgh, Richmond, RTP, or Philadelphia. You can check the ‘Rock Your Revenue’ Tour site for other cities.