Creative Commons by Tulane Public Relations
The following infographic was put together by Capterra and InfoNewt. On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation. On the other hand…
…we wonder how useful to Marketers this infographic really is. At the bottom of it, Capterra briefly explains the methodology for measuring “popularity.” It apparently “aggregates publicly provided resources to identify the following six attributes: Number of Customers, Number of Users, Revenue, Google Searches, Twitter Followers, and Alexa/Compete Ratings.
What about LinkedIn followings? Bing searches? Actually, that’s just more junk data. We’d like to know what churn rates are; where customers are going when they leave one vendor, and how much the platforms are actually being used. But we are glad that more people are paying attention to this space.