Separating the Search “Expert” Wheat from the Chaff

Separating the Search “Expert” Wheat from the Chaff

Creative Commons by FeatheredTar Allinio is not nor has it ever purported to be a search “expert.”  We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.”   As in any hierarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. […]

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