Here’s another event worth going to if you are involved with demand generation and lead management for your organization. Andrew Gaffney (@agaffney) of DemandGen Report is producing an event to be held on Tuesday, April 24th in New York City. According to DemandGen Report:
- More than 90% of B2B buyers start their purchasing process by engaging with content.
- More than 40% of B2B buyers do not initiate a contact with a solutions provider until after downloading content from their site.
Clearly this poses a challenge for under-staffed, under-budgeted, overworked B2B Marketers who must devise and execute a content strategy on a hyper-speed basis.
Dubbed “B2B Content 2 Conversion,” the conference will be a one day event that focuses on helping Marketers develop stronger ties between appropriate content and revenue conversion. Among the thought leaders speaking are some of our favorites: Ardath Albee (@ardath421) of Marketing Interactions , Jim Lenskold (@jimlenskold) of Lenskold Group, and Mac McConnell (@macmcconnell) of Blue Bird Strategies.