We recently checked one of our Google Alerts for “Marketing Automation” and ran across an interesting article about a Sunnyvale, California based company that specializes in digital marketing, social media, and reputation management for automotive dealers. They recently announced a deal to provide social media and reputation management services for Ford and Lincoln dealerships via FordDirect, a joint venture between Ford Motor Company and its franchise dealers.
It would probably behoove dealers to look more into social media and reputation management, especially since many people may be buying used cars and going to third-party garages in the perceived interest of saving money in this economy – faithful car owners are probably hard to come by.
But we really want to extend kudos to the founders of Digital Air Strike™ for coming up with a fantastic name whose theme is close to our hearts. Marketers need to think more like the military in being efficient, precise, and effective with their Marketing dollar; and utilizing tools that help you better gather, store, analyze, share, and act upon data that impacts revenue is more important than ever.
War is hell, as they say, and so is losing in a capitalistic arena. If you don’t know how to successfully conduct “digital air strikes” in your own vertical, you need to learn how. And so to Tom Mohr, Co-Founder, President, and CEO of Digital Air Strike™, and his entire team, we dip our wings to you for creating the proper mindset in fighting the battle for customers!