We are delighted to be a member of the American Marketing Association and receive the benefits of membership. One of those benefits is a subscription to Marketing Insights, which has a tag line of “Driving Informed Decisions and Business Value Through Analtyics.” Well, all we can say is Bravissimo! What tickled our fancy this month was not an article, but an advertisement.
ReadyTalk, an up and coming challenger in the webinar space, has been making great advances against competitors like GoToMeeting and WebEx; we’ve experienced a few webinars with their platform and like it – however, we’re not here to talk about that.
We love the fact that their advertisement in Marketing Insights, a not-so-inexpensive spread near the beginning of the magazine, states a bulleted feature/benefit that we could not ignore:
Folks, this is fantastic. A vendor is publicly telling us that they sync with the leading CRM and three leading Marketing Automation platforms. And my publicly, they are implying that Marketing Automation is significant enough to mention. Yes indeed, it is. The data you can measure from registration and attendance is worthwhile to track; they obviously indicate an interest in your product or service.
Our wish list however, for any of the the webinar platforms, is that they can track participation and answers in polls, as well as use of the chat tool when asking questions. To us, these are indicators of more active participation in a webinar and deeper interest in your product or service. What do you think. Platforms, how about it? In the meantime, we must say again about ReadyTalk: Bravissimo!