This should be fairly easy. Six years of cranking out content. Sometimes well thought out, sometimes by the seat of our pants. Six years is a serious commitment and we’re proud that we’ve lasted this long at it. If you’ve been blogging longer, we tip our hat. If you’re considering blogging, get ready for the experience – it can be very rewarding as you earn recognition for your knowledge and perspective on whatever it is you want to blog about.
1. Numbered lists are cliché, but they work. “6 Things Learned…” probably got your attention better than if we had used “What we learned…” It implies concise, finite amount of content for you to consume, thus making you more willing to pay attention to it. We have been flooded with such lists by marketers desperate for attention, and we keep on clicking through to see if there is anything we’re missing out
2. Use illustrations. It does take time. On average, each of our blogs takes 2-3 hours to create, including selecting an appropriate graphic to match the theme of the piece (Today’s blogpost was easy for which to provide an illustration, but if you peruse our archive, you’ll see some clever stuff that took longer to create than composing the body of text did. However, we live in a visual world and each graphic, like a good title, makes it easier for a reader to spend some time with your content.
3. Don’t have too large a gap between posts. We need to heed our own advice, but our minimum is one post per month, but sometimes we post more than once per week. Of course there are things we need to pay more attention to (like clients), and it helps to have an editorial calendar to allow you to research and prepare for whatever it is you want to say. Frequency allows your your audience to keep you in their mind as they return to your blog for more insight or even subscribe to your feed.
4. Be helpful and trustworthy. While some people have followed social media gurus who preach this as if it’s a new discovery, it’s simply common sense applied to this relatively new tool. While we’re at it, we might as well throw all those other Boy Scout Laws: loyal, friendly, courteous, kind, obedient, cheerful, thrifty, brave, and reverent. As a writer, keeping these ideals in mind as you communicate (remember, blogs can be linked, copied, discussed on other social media platforms, etc.) will go a long way in earning respect and a following.
5. Promote your blog. Don’t blog and think people will gravitate towards you. Make it a prominent element of your audience or client experience with your brand. Use SEO/SEM techniques to have it found, use other social media platforms to announce new postings, and find third party advocates who will help spread the word. Don’t shill your blog, but humbly seek people’s conversatioos.
6. Be humorous, and/but be yourself. Some topics may not necessarily be funny, but can still be addressed in a way that is not deadpan or gloomy. Why are you blogging about this topic? Assuming you are very knowledgeable and passionate regarding the topic, write in a way that will keep your audience attentive as if the situation was they were in an auditorium and you were actually speaking to them. Think about how you speak to crowds or individuals, and utilize similar techniques that you use to get them to like you. For example, since we’re not in the same room as you, we can still use a play script notation like “wink, wink” or “face palm” to denote a physical action that elicits a smile.
Well, just made our minimum blog post quota in the nick of time, being that it’s the last day of July and we hadn’t blogged since June 19th. Whew!