Creative Commons by FeatheredTar
Allinio is not nor has it ever purported to be a search “expert.” We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.” As in any heirarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. It always is amusing to hear some business owner claim that he or she has a “top” search vendor, only to learn that the “vendor” is frequently a son or partner’s nephew whose name is Jason, Justin, or Jared, complete with a goatee or otherwise unshaven face. Leave it to Google to put in another obstacle that will leave these companies scratching their heads when Jason, Justin, or Jared don’t get them the search rankings that they were hoping for or promised.
