Do Not Resuscitate Do Not Track

Do Not Resuscitate Do Not Track

This is a topic I’ve needed some time to digest mentally before I stuck my proverbial virtual foot in my virtual mouth. I remember a few weeks ago reading about the FTC hearings on the “Do Not Track” requests coming from some consumer groups. Instantly I thought that the whole behavioral targeting engine would come to a screeching halt. My C4ISR Marketing common sense told me “that […]

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ad:tech Rocks New York

ad:tech Rocks New York

The three floors of ad:tech at the New York Hilton were buzzing this week. Compared to last April’s event in San Francisco, it was an older crowd, and it definitely was a crowd. Advertising agencies, affiliates, SEO gurus and the like. Following my proven time management routine, I avoided the booths of any company whose message in the ad-tech program was “we are a leading web analytics firm.” That way […]

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Intermezzo

Intermezzo

Hi! To those of you who have emailed The Marketing Consigliere wondering where he’s been, here’s the short story – He bought a new laptop and not all of his User IDs and Passwords made it with him. It took him a while to get everything configured and up to speed. Oh yeah, he has also fired his employer, contracted his services out, and is […]

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Is The Proof In The Pudding Media?

Is The Proof In The Pudding Media?

With Voice over Internet Protocol (VoIP) and a headsets or microphone, users will be able to place free calls to U.S. and Canadian phone numbers over their computers – the catch?- Pudding Media’s voice recognition powered ad serving system will deliver ads during the conversation on their computer screen. Similar analytics are already in use with textual data; Google’s Gmail delivers advertisements upon analyzing text in the […]

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Monster Media’s Giant Sensor Sensation

Monster Media’s Giant Sensor Sensation

Sensor technology is paving the way for innovative advertising. Travelers passing through Houston, Orlando and Miami’ s main airports will now be able to activate ads simply by walking near a wall. On these walls are oversized ads that will roll, courtesy of JCDeacaux North America, the agency, Orbitz, the advertiser, and Monster Media, the technology provider of the “MonsterVision” advertising system. MonsterVision was unleashed earlier this year […]

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Every Point-of-Purchase is a Window of Opportunity

Every Point-of-Purchase is a Window of Opportunity

Nowadays with advertising proliferating everywhere, there are ads on checkout line conveyor belts, large ad stickers on flooring, and mini-ads on shopping carts, on gas pumps, to mention a few. I recently picked up a copy of P-O-P Times, a publication of the In-Store Marketing Institute. Most of the editorial covers point-of-purchase products that retailers can use on their shelves or in the aisles. Nice, creative, […]

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It’s a C4ISR, C4ISR, C4ISR, C4ISR World

It’s a C4ISR, C4ISR, C4ISR, C4ISR World

Louise Story’s August 6th article in The New York Times, “It’s an Ad, Ad, Ad, Ad World, started my week off with a bang. Publicis Groupe, a leading multinational agency, will be farming out the creation of “thousands of versions of ads.” Not through an electronic sweatshop, but still an outsourced set of firms that will produce a rather high throughput of variation upon variation of […]

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SMBs and C4ISR Marketing

SMBs and C4ISR Marketing

The EMM and MRM vendors out there, who are a part of what is C4ISR Marketing, have been doing some great things and I will be blogging about several of them in the future. However, the perception is that the price points of their products are high due to the fact that they are time consuming, somewhat painful integrations that only the big boys can play with. […]

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