SXSW Envy Epidemic Spreads to B2B Population

SXSW Envy Epidemic Spreads to B2B Population

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

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Twitter Envy

Twitter Envy

  modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media.  Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter  and other tools.  By themselves, most of these tools may not be effective, but when used in an […]

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When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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A Virtual Underworld Connection

A Virtual Underworld Connection

This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos.  It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]

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How to Win in Vegas – Go to the BMA Conference

How to Win in Vegas – Go to the BMA Conference

This year’s Business Marketing Association (BMA) Conference was very enjoyable.  This was The Marketing Consigliere’s second time, so he was able to reconnect with people he had met with the previous year. While The Venetian was a great place to visit in 2007, he thought that Loews Lake Las Vegas Resort was an amazing venue and made it a much more relaxing atmosphere in which to network with other B2B marketers. He […]

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Downturns, Data, and a Dare

Downturns, Data, and a Dare

Last week in the February 18, 2008 issue of Advertising Age,the headline article by Bradley Johnson was entitled “Media Work Force Sinks to 15-Year Low.” So jobs were bad in the last recession of the early 1990s and they’re bad again. OK…   The article’s graph clearly shows media jobs peaking during the dotcom bubble, rapidly shrinking, but finally leveling off for the past few years and […]

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Media Rules!

Media Rules!

The Marketing Consigliere recently attended a luncheon hosted by the DC Ad Club.  The two speakers, Brian Reich and Dan Solomon, were presenting their new book, Media Rules! – Mastering Today’s Technology to Connect With and Keep Your Audience. He bought the book, had the authors autograph inside the cover, and proceeded to read it. Here are his thoughts: The byline “Mastering Today’s Technology…” raised his hopes but it is […]

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Superbowl Ads and Branding – What’s Under the Hood?

Superbowl Ads and Branding – What’s Under the Hood?

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]

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ad:tech Rocks New York

ad:tech Rocks New York

The three floors of ad:tech at the New York Hilton were buzzing this week. Compared to last April’s event in San Francisco, it was an older crowd, and it definitely was a crowd. Advertising agencies, affiliates, SEO gurus and the like. Following my proven time management routine, I avoided the booths of any company whose message in the ad-tech program was “we are a leading web analytics firm.” That way […]

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Is The Proof In The Pudding Media?

Is The Proof In The Pudding Media?

With Voice over Internet Protocol (VoIP) and a headsets or microphone, users will be able to place free calls to U.S. and Canadian phone numbers over their computers – the catch?- Pudding Media’s voice recognition powered ad serving system will deliver ads during the conversation on their computer screen. Similar analytics are already in use with textual data; Google’s Gmail delivers advertisements upon analyzing text in the […]

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