Downturns, Data, and a Dare

Downturns, Data, and a Dare

Last week in the February 18, 2008 issue of Advertising Age,the headline article by Bradley Johnson was entitled “Media Work Force Sinks to 15-Year Low.” So jobs were bad in the last recession of the early 1990s and they’re bad again. OK…   The article’s graph clearly shows media jobs peaking during the dotcom bubble, rapidly shrinking, but finally leveling off for the past few years and […]

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Media Rules!

Media Rules!

The Marketing Consigliere recently attended a luncheon hosted by the DC Ad Club.  The two speakers, Brian Reich and Dan Solomon, were presenting their new book, Media Rules! – Mastering Today’s Technology to Connect With and Keep Your Audience. He bought the book, had the authors autograph inside the cover, and proceeded to read it. Here are his thoughts: The byline “Mastering Today’s Technology…” raised his hopes but it is […]

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Superbowl Ads and Branding – What’s Under the Hood?

Superbowl Ads and Branding – What’s Under the Hood?

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]

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ad:tech Rocks New York

ad:tech Rocks New York

The three floors of ad:tech at the New York Hilton were buzzing this week. Compared to last April’s event in San Francisco, it was an older crowd, and it definitely was a crowd. Advertising agencies, affiliates, SEO gurus and the like. Following my proven time management routine, I avoided the booths of any company whose message in the ad-tech program was “we are a leading web analytics firm.” That way […]

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Is The Proof In The Pudding Media?

Is The Proof In The Pudding Media?

With Voice over Internet Protocol (VoIP) and a headsets or microphone, users will be able to place free calls to U.S. and Canadian phone numbers over their computers – the catch?- Pudding Media’s voice recognition powered ad serving system will deliver ads during the conversation on their computer screen. Similar analytics are already in use with textual data; Google’s Gmail delivers advertisements upon analyzing text in the […]

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Monster Media’s Giant Sensor Sensation

Monster Media’s Giant Sensor Sensation

Sensor technology is paving the way for innovative advertising. Travelers passing through Houston, Orlando and Miami’ s main airports will now be able to activate ads simply by walking near a wall. On these walls are oversized ads that will roll, courtesy of JCDeacaux North America, the agency, Orbitz, the advertiser, and Monster Media, the technology provider of the “MonsterVision” advertising system. MonsterVision was unleashed earlier this year […]

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It’s a C4ISR, C4ISR, C4ISR, C4ISR World

It’s a C4ISR, C4ISR, C4ISR, C4ISR World

Louise Story’s August 6th article in The New York Times, “It’s an Ad, Ad, Ad, Ad World, started my week off with a bang. Publicis Groupe, a leading multinational agency, will be farming out the creation of “thousands of versions of ads.” Not through an electronic sweatshop, but still an outsourced set of firms that will produce a rather high throughput of variation upon variation of […]

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