Obamacare Isn’t The Real News – Pardot Is!

Obamacare Isn’t The Real News – Pardot Is!

Creative Commons by Kjetil Ree. Patient Protection and Affordable Care Act?   …..meh. Arizona SB 1070?  ……(yawn) Ann Curry leaving the Today Show?   Tom Cruise and Katie Holmes divorcing? …..please. There was real news this week…  Pardot, a leading provider of marketing automation for small and mid-sized businesses, announced a groundbreaking relationship with Dell.  In this absolutely brilliant alliance, Dell Cloud Business Applications will be able to provide thousands of businesses Pardot’s easy to use Marketing […]

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SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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Separating the Search “Expert” Wheat from the Chaff

Separating the Search “Expert” Wheat from the Chaff

Creative Commons by FeatheredTar Allinio is not nor has it ever purported to be a search “expert.”  We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.”   As in any hierarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. […]

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Marketo’s Spark Should Light a Fire for SMBs

Marketo’s Spark Should Light a Fire for SMBs

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]

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MMI Can Give You a Marketing Automation “Edge”

MMI Can Give You a Marketing Automation “Edge”

We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City.  They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge. MMI Edge is designed with features allowing for cross media marketing at the highest levels, including the creation, tracking and reporting of PURLs (Personalized URLs), QR codes, web activity, e-newsletters, e-mails, and web to print.  The […]

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Simple Marketing Automation with Lead Follow-Up

Simple Marketing Automation with Lead Follow-Up

Lead Follow-Up, a niche solution available on the Salesforce AppExchange for the past four years, has hundreds of small business customers.   We took a look at the app and think it’s a decent entrée into Marketing Automation for a number of reasons:  First, it offers a 30-day trial followed by month-to-month credit card billing; second, the billing is at very attractive price points for small businesses, especially sole […]

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Spot on Performance with HubSpot Buying Performable

Spot on Performance with HubSpot Buying Performable

There was a big announcement at the end of last week that seemed to be missed by a lot of people in the marketing technology space, perhaps due to the upcoming summer weekend or one of the many political scandals and debates going on in this country.  But first, a prologue- let’s wind the clock back a little.   Recently, Focus asked, “Backed by Google and Salesforce, is HubSpot poised to be a […]

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9 Truths About B2B Publisher/Agency Turf Conflict

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC  Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference.  With an extra week of digestion, we want to focus a little more on one of the sessions.  Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

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Marketers, Start Unleashing Your Data Engines!

Marketers, Start Unleashing Your Data Engines!

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended.    Many attendees were from traditional agencies and overall the sessions were very good in catering to them-  Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]

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B2B Content: Publish or Perish

B2B Content: Publish or Perish

We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]

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