B2B Content: Publish or Perish

B2B Content: Publish or Perish

We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]

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Get Good Marketing Automation Resources, Not Gurus

Get Good Marketing Automation Resources, Not Gurus

Aum Chow by AZRainman   There are no Marketing Automation “Gurus.” There are no Marketing Automation “Chief Awesome Officers.” There are no Marketing Automation “Ninjas” Just because Marketing Automation is coming of age in parallel with social media, do not think that practitioners of Marketing Automation are of the same stripe as social media “strategists,” “acrobats,” or the above titles. (And yes, while Allinio’s President and […]

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Let There Be QR

Let There Be QR

Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses.  For now, it seems as though the most common applicaiton of QR codes is on display advertising.  So what can you do with them? What is exactly is a QR code?  First think “bar code” which are one-dimensional (1-D) representations of data in […]

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Year in Review??

Year in Review??

2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year.  The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing. “Four of the biggest stories” was woefully short of other considerable developments in the Marketing world.    Yes, the tragic earthquake devastating the […]

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Marketing Automation Chicken or CRM Egg?

Marketing Automation Chicken or CRM Egg?

Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform.  One of the most important questions he asked is “Should you look at Marketing Automation options first?”  There’s at least one Marketing Automation vendor out there that says it’s […]

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5 More Challenges for Sales & Marketing Alignment

5 More Challenges for Sales & Marketing Alignment

Last week, this blog listed some of the challenges that a B2B Marketing organization faces for Sales and Marketing Alignment.  Aligning those departments is not that easy so you’re not getting off the hook just yet.  This week there are five more to think about and have some comfort in knowing that your organization is not the only one that needs to go through such an […]

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Getting the B2B Twitter Game on at TWTRCON

Getting the B2B Twitter Game on at TWTRCON

Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses.  Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize B2B marketing organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging and social networking […]

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Jim Sterne’s Social Media Metrics

Jim Sterne’s Social Media Metrics

Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena.  He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area.  So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]

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Lead Generation with Twitter

Lead Generation with Twitter

Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success.  It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]

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SXSW Envy Epidemic Spreads to B2B Population

SXSW Envy Epidemic Spreads to B2B Population

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

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