Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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Obamacare Isn’t The Real News – Pardot Is!

Obamacare Isn’t The Real News – Pardot Is!

Creative Commons by Kjetil Ree. Patient Protection and Affordable Care Act?   …..meh. Arizona SB 1070?  ……(yawn) Ann Curry leaving the Today Show?   Tom Cruise and Katie Holmes divorcing? …..please. There was real news this week…  Pardot, a leading provider of marketing automation for small and mid-sized businesses, announced a groundbreaking relationship with Dell.  In this absolutely brilliant alliance, Dell Cloud Business Applications will be able to provide thousands of businesses Pardot’s easy to use Marketing […]

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SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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Separating the Search “Expert” Wheat from the Chaff

Separating the Search “Expert” Wheat from the Chaff

Creative Commons by FeatheredTar Allinio is not nor has it ever purported to be a search “expert.”  We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.”   As in any hierarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. […]

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Marketo’s Spark Should Light a Fire for SMBs

Marketo’s Spark Should Light a Fire for SMBs

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]

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Marketing Automation & Dreamforce 2011 – Day 3

Marketing Automation & Dreamforce 2011 – Day 3

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But […]

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Marketing Automation & Dreamforce 2011 – Day 2

Marketing Automation & Dreamforce 2011 – Day 2

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce.  There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.”  They […]

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MMI Can Give You a Marketing Automation “Edge”

MMI Can Give You a Marketing Automation “Edge”

We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City.  They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge. MMI Edge is designed with features allowing for cross media marketing at the highest levels, including the creation, tracking and reporting of PURLs (Personalized URLs), QR codes, web activity, e-newsletters, e-mails, and web to print.  The […]

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Simple Marketing Automation with Lead Follow-Up

Simple Marketing Automation with Lead Follow-Up

Lead Follow-Up, a niche solution available on the Salesforce AppExchange for the past four years, has hundreds of small business customers.   We took a look at the app and think it’s a decent entrée into Marketing Automation for a number of reasons:  First, it offers a 30-day trial followed by month-to-month credit card billing; second, the billing is at very attractive price points for small businesses, especially sole […]

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Spot on Performance with HubSpot Buying Performable

Spot on Performance with HubSpot Buying Performable

There was a big announcement at the end of last week that seemed to be missed by a lot of people in the marketing technology space, perhaps due to the upcoming summer weekend or one of the many political scandals and debates going on in this country.  But first, a prologue- let’s wind the clock back a little.   Recently, Focus asked, “Backed by Google and Salesforce, is HubSpot poised to be a […]

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