Day 2
The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. [Read more...]
LeadsCon, Day 1: Any Marketing Automation in There?
July 28, 2010 By 1 Comment
Day 1
Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions. Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists. This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world. The event was focused towards the B2C marketing world, where a pay-per-click and CPM frame of mind tend to dominate. Of interesting note: [Read more...]
Lead Generation with Twitter
April 17, 2010 By Leave a Comment
Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success. It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.”
These findings are noteworthy and lead to more questions…
SuperAds XLIV
February 7, 2010 By 3 Comments
SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up. But this year, The Marketing Consigliere will not critique the ads; he is not as pleased this year regarding the advertisements, but not because of their famed jocularity. [Read more...]
They Tell You What She’s Not Telling You
December 28, 2009 By Leave a Comment
Marketing to specific demographic segments presents very interesting challenges. Marketing to women is something of which The Marketing Consigliere admits he knows little; it’s hard enough as a male to figure out women sometimes in any situation, let alone a marketing one. So since The Marketing Consigliere can be a rascal sometimes, he will say something “politically incorrect” and then get on with business:
Holiday Carol: O Little Town of Twitterville
December 21, 2009 By 2 Comments
Sung to the tune of the carol “O Little Town of Bethlehem.”
O little town of Twitterville,
Thy Tweeps are far and wide,
And with their sweet and endless tweets,
The hashtags all go by.
Yet though the Fail Whale cometh,
When they want news the most,
Thy conversations keep them warm,
And happy coast to coast.
