Non-Social Media – Still Youthful, Not Going Away

Non-Social Media – Still Youthful, Not Going Away

In the iMedia Connection article “Heralding the Death of Non-Social Media,” Doug Schumacher of Basement, Inc. has correctly pointed out that in an increasingly Network Centric Marketing world, “A high percentage of purchases are already preceded by online research.  And where there is online research, there are search results. Those search engine results pages often bring up links to a number of consumer review sites.“ Yes, there are empirical studies corraborating […]

Read Me Leave comment

Krafty and Wal*Smart?

Krafty and Wal*Smart?

There are two very interesting net-centric marketing developments for in the B2C world that have made the trade press recently. The Kraft iPhone Assistant is available through iTunes and allows users to view recipes (using Kraft products of course), save favorite recipes, watch a cooking video, create shopping lists, find stores, and even get offers or incentives from participating stores.  All this while seeing ads for Kraft products.  It is currently […]

Read Me Leave comment

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]

Read Me Leave comment

10 Allinio Predictions for 2009

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior.  He will never be relegated as the “Lindsay Lohan” of […]

Read Me Leave comment

A Network-Centric Stocking Stuffer

A Network-Centric Stocking Stuffer

Santa comes to the mall once a year (although he does get there earlier than he used to).  This year, when you bring your children to see him, imagine that after the photos are taken, you don’t need to get the hard copy right away or even wait for them to be emailed.  They’re on a photo sharing site where all your loved ones can […]

Read Me Leave comment

Portability – More than Meets the Eye

Portability – More than Meets the Eye

In a blog last month entitled “Social Networking : For the Doubting Thomas,” the Marketing Consigliere advised readers to heed the ubiquity of consumer-focused social networking sites like Facebook.  An excellent addition to the discussion is seen in the slides called “Portable Social Graphs – Imagining their Potential” put together recently by Jesse Pickard, May Shi, and Malcolm Ong of Avenue A | Razorfish, and Jesse Stay and Daniel Stern.  Take the time to […]

Read Me Leave comment

Securing Data from Across the Pond

Securing Data from Across the Pond

How do you keep CRM data secure once you’ve gathered it?  Do you have to treat some data different than other data due to its country of origin?  These are important questions for B2C marketers in an increasingly international economy.  Datawarehousing and security issues are not going to go away as political boundaries get fuzzier. Thanks to Greg Miller, the Marketing Consigliere found out about an […]

Read Me Leave comment

Social Networking: For the Doubting Thomas

Social Networking: For the Doubting Thomas

There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter.  For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth.  And recently he heard […]

Read Me Leave comment

Dear Ol’ GoDaddy

Dear Ol’ GoDaddy

Real quick – The Marketing Consigliere  had a domain name issue and had a terrific GoDaddy service rep.  A few minutes later he got a survey from them and loved the look of it.  Instead of showing numbers on a continuum for the potential answers, they use “thumbs up” and “thumbs down” at each end of the range. This is great B2C brand management in that it […]

Read Me Leave comment

Betty Draper Has a Thing for “Bad Boy” Italians

Betty Draper Has a Thing for “Bad Boy” Italians

Poor Betty Draper.  A “desperate housewife” with nothing better to do.  She mysteriously appeared as a “follower” on The Marketing Consigliere’s Twitter account.  He didn’t know who she was, but her picture sure was glam.  Used to the advances of WASPish women seeking more than what their husbands offer, he checked out her profile… Actually, someone at AMC or one of their agencies somehow found him on Twitter, decided he was less Machiavellian than […]

Read Me Leave comment