Marketing Automation Services, Demand Generation, and Lead Management | Allinio
While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy.
This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing.
Poor T-Mobile. First they lose all the Sidekick data from their Microsoft-hosted server. Then people scoff at their offer of $100 or to comp a free month for users. Then they allow customers to get out of the contract without penalty.
Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage. $100 million worth of headache, embarassment, and fingerpointing.
Keeping up with Marketing trade publications is difficult, but it is often the best way to keep from lagging too far behind when it comes to knowledge of the latest and greatest applications that Marketers can use. It’s also important to check niche technology publications to see what may be coming down the horizon.
In the October 2009 issue of Speech Technology, there was a short column on a controversial concept that was being marketed by vendors at SpeechTEK 2009, a major trade show for the Interactive Voice Response (IVR) industry.
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Web Analytics 800-pound gorilla Omniture was picked up this week by 1,600-pound solutions provider Adobe for a mere $1.8 billion. This was a fantastic development for network-centric marketers and hopefully will set the stage for things to come regarding behavioral marketing and campaign management.
Here’s why:
eMarketer fanfared the results of a MailChimp survey result this week. There are millions of users of “free” email through providers like Yahoo!, Google, and Microsoft with Yahoo! Mail, Gmail, and Hotmail, respectively. AOL is included in the report, although its services are not free; the email is part of the overall package. Of those users, however, which are the most “engaged” with their email?
