Behavioral Marketing

TAPping Into iPhone Apps

TapMetrics, Inc. is a “Northern-California/Washington DC-based start-up” that develops analytic dashboards allowing marketers to better understand what users are doing with their iPhone applications (other mobile platforms are slated for the product roadmap). The Marketing Consigliere met Christopher Brown, TapMetrics’ CEO at the recent TechCocktail DC event and was enthused to learn about this company. A quick demo convinced him that TapMetrics is going in the right direction. A simple Google search results […]

Posted: 08/31/2009
Under: B2C Marketing, Behavioral Marketing, CRM, Data Mining, Marketing, Metrics & Measurement, Mobile, Social Networking

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Look What Digg Dug Up – Rating Ads

For five years, Digg has been a leading social news website, allowing users to find and share any Internet content by submitting and/or voting on links and stories. As you probably know by now, rankings push a story either up (“digging”) or down (“burying”); the fundamental utility of Digg is that users can then see what is popular or not. This model has been copied throughout social […]

Posted: 06/15/2009
Under: Advertising, Behavioral Marketing, Marketing, Social Networking

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Digital Body Language – Read It and Read It!

While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider. He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech. Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a […]

Posted: 06/08/2009
Under: Behavioral Marketing, Book Review, Business Intelligence, Campaign Management, Demand Generation, Email Marketing, Marketing Automation

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Mobi Las Vegas!

Image courtesy of inkiboo Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack. Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other […]

Posted: 03/12/2009
Under: Behavioral Marketing, CRM, Marketing, Mobile, Net-Centric Marketing

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Do Not Resuscitate Do Not Track, Part III

What a difference a year and a little election make. In 2007, the Marketing Consigliere blogged in Do Not Resuscitate Do Not Track Part I and Part II about the importance of government steering clear of regulation of behavioral targeting. Late last week, the Federal Trade Commission issued a report entitled “Self-Regulatory Principles For Online Behavioral Advertising” advising the manner in which markete rs gather, store, collaborate and act upon data gathered from […]

Posted: 02/16/2009
Under: Advertising, B2C Marketing, Behavioral Marketing

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The Malls Have Eyes…

In a Marketing Consigliere blog from last year, it was noted that the integration of eye analytics and ultrasound by companies such as Influence Media make possible the delivery of audio messages to precise spots in a public space, based on eye contact. Another blog from around the same time described the possibility of using video and off-the-shelf technologies to profile automobiles entering a parking lot and target messages via digital […]

Posted: 02/04/2009
Under: Advertising, B2C Marketing, Behavioral Marketing, Predictive Analytics, Video

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Oh, Behave!

So much flap has been in the press regarding behavioral targeting and privacy. Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers. Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. Should […]

Posted: 01/28/2009
Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Data Mining, Net-Centric Marketing, SMB Marketing

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Krafty and Wal*Smart?

There are two very interesting net-centric marketing developments for in the B2C world that have made the trade press recently. The Kraft iPhone Assistant is available through iTunes and allows users to view recipes (using Kraft products of course), save favorite recipes, watch a cooking video, create shopping lists, find stores, and even get offers or incentives from participating stores. All this while seeing ads for Kraft products. It is currently […]

Posted: 01/22/2009
Under: B2C Marketing, Behavioral Marketing, CRM, Mobile, Net-Centric Marketing

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10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]

Posted: 01/01/2009
Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Blogging, Brand Management, Business Intelligence, C4ISR Marketing, CRM, Data Mining, Entrepreneurship, Leadership, Marketing, Metrics & Measurement, Mobile, Net-Centric Marketing, Public Relations, Search/SEO/SEM, SMB Marketing, Social Networking, Video, Web 2.0

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Doing a 180 on Mingle360

In “Two Better Mousetraps,” the Marketing Consigliere blogged about his preference for one professional-to-professional communication technology over another. He thought DubMeNow offered a less cumbersome way to electronically transfer information between networkers than Mingle360. Living in the Washington, DC area, it was interesting to blog about the two companies. Now the Marketing Consigliere would like to exercise his prerogative to correct a misperception he had about Mingle360. You […]

Posted: 12/18/2008
Under: B2B Marketing, Behavioral Marketing, CRM, Data Mining, Demand Generation, Digital Asset Management, Marketing, Mobile

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Digital Body Language – Read It and Read It!

Mobi Las Vegas!

Do Not Resuscitate Do Not Track, Part III

The Malls Have Eyes…

Oh, Behave!

Krafty and Wal*Smart?

Doing a 180 on Mingle360

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