Marketing Automation’s "Boots on the Ground"

March 26, 2010 By 2 Comments

HUMINT is part of Marketing Automation

from Dslyecxi.com's Tactics, Techniques & Procedures Guide

This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Human Intelligence

As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, the greater the probability of a desirable outcome will be.  Digital video recording of a focus group should not replace live visual observation of that focus group; Customers are human and most likely desire or enjoy interacting with other humans. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, CRM, Data Mining, Net-Centric Marketing, Sales Tagged With: , ,

Robots & Bots Are Part of Marketing Automation

March 25, 2010 By 2 Comments

Parrot drone, controllable by an iPhone

Parrot drone controllable by an iPhone; modifiable for gathering data

This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Company UAVs?

In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are even armed and capable of lethal engagement with enemies. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Marketing, Mobile Marketing, Net-Centric Marketing, User Generated Content Tagged With: , , , , , , ,

Marketing Automation – Intelligence Required

March 24, 2010 By 1 Comment

Sea-Based X Band Radar

Sea-Based X Band Radar - Boeing Company

This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The “ISR” Portion:
Intelligence, Surveillance & Reconnaissance

Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent for years but in the past few years survey technologies have increased in sophistication and can be implemented rapidly; Marketers can now see answers to questions and trends as they are entered directly by the survey respondents. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , ,

How Can Marketing Automation Learn From DoD?

March 23, 2010 By 1 Comment

C4ISR Applications

US Navy

The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small,  that wants to survive 21st Century, globalized business.

This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

3. Applying C4ISR to Marketing

Commerce, of course, should not be considered as an activity with the same intensity and stakes as warfare, but nevertheless there is value in taking concepts from this most extreme form of conflict; and rightly so, because Net-Centric Marketing extends well beyond having broadband, a robust web analytics application and slick online campaigns.    Information superiority will matter more in the next phase of globalized business. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , ,

Marketing Automation’s Bleeding Edge Model

March 22, 2010 By 2 Comments

C4ISR Origins

Creative Commons by Isode

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

2. C4ISR – A Military Concept

C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, especially in the context of joint operations between the various armed services, and U.S. allies.

[Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , ,

A Military Perspective of Marketing Automation

March 21, 2010 By 2 Comments

Network Centric Warfare

AFCEA

The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to take advantage of all of these revolutionary tools.

Therefore, he has laboriously come up with a white paper that attempts to explain this through an analogy with a proven application of the model- that of the warrior, who seeks to dominate his enemy.  This white paper is also an experiment – The Marketing Consigliere seeks feedback from other Marketers on this paper and will incorporate the input that helps make it better – instead of calling this “crowdsourcing,” he prefers to call this pro-sourcing.

[Read more...]

Filed Under: Book Review, C4ISR Marketing, CRM, Datawarehousing & Security, Demand Generation, Email Marketing, EMM, Leadership, Marketing, Metrics & Measurement, Mobile Marketing, MRM, Net-Centric Marketing, Search/SEO/SEM, Social Networking, Widgets/Mashups/RIA Tagged With: , , ,
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