C4 or “4 Cs” for Marketing Automation

C4 or “4 Cs” for Marketing Automation

USS Vincennes (CG-49) Combat Information Center / CC by divemasterking2000 This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The C4 Portion: Command, Control, Communication & Computing C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. Command & Control Command […]

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Marketing Automation’s “Boots on the Ground”

Marketing Automation’s “Boots on the Ground”

from Dslyecxi.com’s Tactics, Techniques & Procedures Guide This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Human Intelligence As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, […]

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Robots & Bots Are Part of Marketing Automation

Robots & Bots Are Part of Marketing Automation

Parrot drone controllable by an iPhone; modifiable for gathering data This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Company UAVs? In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are […]

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Marketing Automation – Intelligence Required

Marketing Automation – Intelligence Required

Sea-Based X Band Radar – Boeing Company This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The “ISR” Portion: Intelligence, Surveillance & Reconnaissance Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent […]

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How Can Marketing Automation Learn From DoD?

How Can Marketing Automation Learn From DoD?

US Navy   The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small,  that wants to survive 21st Century, globalized business. This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 3. Applying C4ISR to Marketing Commerce, of course, should not […]

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Marketing Automation’s Bleeding Edge Model

Marketing Automation’s Bleeding Edge Model

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 2. C4ISR – A Military Concept C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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The Enemy IS Uncertainty

The Enemy IS Uncertainty

As in the past, the Marketing Consigliere has emphasized the lessons learned from our great military that can be translated into the business world, most notably, the adoption of technologies and practices that allow for the efficient gathering, storing, analyzing, sharing and acting upon data. Sometimes he refers to a defense trade publication that specifically covers such things C4ISR Journal, published by Army Times Publishing, where he […]

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Adobe – Omnipotent with Omniture?

Adobe – Omnipotent with Omniture?

Web Analytics 800-pound gorilla Omniture was picked up this week by 1,600-pound solutions provider Adobe for a mere $1.8 billion.  This was a fantastic development for network-centric marketers and hopefully will set the stage for things to come regarding behavioral marketing and campaign management. Despite the wailing and gnashing of teeth by the “creative” camp, metrics are here to stay and will continue to drive marketing efforts, which are increasingly Network Centric.  Now […]

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Cloud Computing & Strategic Information for CMOs

Cloud Computing & Strategic Information for CMOs

Bob Gourley, whose blog CTOVision is geared towards CTOs, CIOs, and Federalistas, has shared a great whitepaper draft that I encourage CMOs to read and think about.   In “Cloud Computing and Net Centric Operations,” he sets the tone for where the Office of the Secretary of Defense (OSD) and the Assistant Secretary of Defense for Networks and Information Integration (ASD NII) need to enable the best available technologies for mission critical tasks.  […]

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