Obama Has a Bigger Data Than Romney

November 9, 2012 by 1 Comment 

"Data Represented in an Interactive 3-D Form" Creative Commons by Idaho National Laboratory

 

Allinio mainly focuses on B2B Marketing challenges for its clients, but every once in a while we do enjoy some B2C projects.  Four years ago we commented on one of the most interesting types of B2C there is – politics, albeit from a purely marketing perspective.  We said that Barack Obama was the first “Network-Centric President‘ for his campaign’s ability to successfully leverage social media platforms like Twitter and Facebook.  Now we have another title for him…

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Filed Under: B2C Marketing, Behavioral Marketing, Business Intelligence, Campaign Management, CRM, Data Mining, Datawarehousing & Security, Demand Generation, Email Marketing, Lead Generation, Leadership, Marketing, Metrics & Measurement, Net-Centric Marketing, Predictive Analysis, Public Relations, Search/SEO/SEM, Social Networking Tagged With: , , , , ,

Scott Brinker, Chief Marketing Technologist, Strikes Again!

September 5, 2012 by 4 Comments

We’ve always admired Scott Brinker (@chiefmartec) and his Chief Marketing Technologist blog.  He’s had great posts and good illustrations to the point he’s been preaching about for years (which we agree with wholeheartedly):  Marketing professionals stop sitting on their “branding” and “event planning” wreaths and become serious users of technology in order to better gather, store, analyze, share, and act upon data that affects revenue.  His latest post is an update of what amounts to be the “universe” of web-based, marketing related technologies available to most organizations.

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Filed Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Blogging, Brand Management, Business Intelligence, C4ISR Marketing, Data Mining, Datawarehousing & Security, Demand Generation, Digital Asset Management, Email Marketing, EMM, Geo, Lead Generation, Leadership, Marketing, Marketing Automation, Metrics & Measurement, Mobile Marketing, MRM, Net-Centric Marketing, Optimization, Predictive Analysis, Public Relations, Search/SEO/SEM, Social Networking, User Generated Content, Video, Web 2.0, Web/Pod/Videocasting, Widgets/Mashups/RIA Tagged With:

“Will Big IT Swallow Up Marketing Automation?”

July 23, 2012 by 2 Comments 

Creative Commons by wwarby

 

That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week.  He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation. [Read more...]

Filed Under: Business Intelligence, CRM, Datawarehousing & Security, EMM, Leadership, Marketing, Marketing Automation, SMB Marketing Tagged With: , , , , , , , , , ,

Do Not Resuscitate Do Not Track, Part IV

April 29, 2011 by Leave a Comment

From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T)

It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those who want to impose Do Not Track laws upon businesses.  Earlier this week, we attended an event in Washington, DC regarding data and privacy, organized by Biznow.

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Filed Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Datawarehousing & Security, Marketing, Public Relations Tagged With: , , , , , , , ,

How Can Marketing Automation Learn From DoD?

March 23, 2010 by 1 Comment

C4ISR Applications

US Navy

The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small,  that wants to survive 21st Century, globalized business.

This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

3. Applying C4ISR to Marketing

Commerce, of course, should not be considered as an activity with the same intensity and stakes as warfare, but nevertheless there is value in taking concepts from this most extreme form of conflict; and rightly so, because Net-Centric Marketing extends well beyond having broadband, a robust web analytics application and slick online campaigns.    Information superiority will matter more in the next phase of globalized business. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , ,

Marketing Automation’s Bleeding Edge Model

March 22, 2010 by 2 Comments

C4ISR Origins

Creative Commons by Isode

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

2. C4ISR – A Military Concept

C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, especially in the context of joint operations between the various armed services, and U.S. allies.

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Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , ,
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