Do Not Resuscitate Do Not Track, Part IV

April 29, 2011 By Leave a Comment

From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T)

It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those who want to impose Do Not Track laws upon businesses.  Earlier this week, we attended an event in Washington, DC regarding data and privacy, organized by Biznow.

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Filed Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Datawarehousing & Security, Marketing, Public Relations Tagged With: , , , , , , , ,

How Can Marketing Automation Learn From DoD?

March 23, 2010 By 1 Comment

C4ISR Applications

US Navy

The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small,  that wants to survive 21st Century, globalized business.

This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

3. Applying C4ISR to Marketing

Commerce, of course, should not be considered as an activity with the same intensity and stakes as warfare, but nevertheless there is value in taking concepts from this most extreme form of conflict; and rightly so, because Net-Centric Marketing extends well beyond having broadband, a robust web analytics application and slick online campaigns.    Information superiority will matter more in the next phase of globalized business. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , ,

Marketing Automation’s Bleeding Edge Model

March 22, 2010 By 2 Comments

C4ISR Origins

Creative Commons by Isode

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

2. C4ISR – A Military Concept

C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, especially in the context of joint operations between the various armed services, and U.S. allies.

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Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , ,

A Military Perspective of Marketing Automation

March 21, 2010 By 2 Comments

Network Centric Warfare

AFCEA

The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to take advantage of all of these revolutionary tools.

Therefore, he has laboriously come up with a white paper that attempts to explain this through an analogy with a proven application of the model- that of the warrior, who seeks to dominate his enemy.  This white paper is also an experiment – The Marketing Consigliere seeks feedback from other Marketers on this paper and will incorporate the input that helps make it better – instead of calling this “crowdsourcing,” he prefers to call this pro-sourcing.

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Filed Under: Book Review, C4ISR Marketing, CRM, Datawarehousing & Security, Demand Generation, Email Marketing, EMM, Leadership, Marketing, Metrics & Measurement, Mobile Marketing, MRM, Net-Centric Marketing, Search/SEO/SEM, Social Networking, Widgets/Mashups/RIA Tagged With: , , ,

Sidekick Fiasco – A Kick in the Head for T-Mobile

October 15, 2009 By Leave a Comment

Poor T-Mobile.  First they lose all the Sidekick data from their Microsoft-hosted server.  Then people scoff at their offer of $100 or to comp a free month for users.  Then they allow customers to get out of the contract without penalty.

Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage.  $100 million worth of headache, embarassment, and fingerpointing.

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Filed Under: B2B Marketing, B2C Marketing, Behavioral Marketing, Data Mining, Datawarehousing & Security, Mobile Marketing, Public Relations Tagged With: , ,

Network Centric Census

March 23, 2009 By Leave a Comment

Change is happening in the Federal government, and there is definitely positive change happening in the US Department of Commerce regarding the 2010 Census.

US Census 2010

Marketers don’t think about it much, but it truly is an immense and  impressive marketing research effort that has no peer.  While it is obviously a governmental effort to determine things as varied as legislative representation and budget allocation, the primary research that will be available to marketers will be significant.  With this data, Marketers will have the business intelligence to better understand the demographic changes which are transpiring in the United States.  Important decisions impacting things like site locations, sales territory design, quotas, and product development will be made in the future based on the Census.

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Filed Under: Business Intelligence, Datawarehousing & Security, Net-Centric Marketing Tagged With: , , , , ,
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