Intelligence 2.0 – Much Smarter Than You Think

February 17, 2009 By Leave a Comment

Cone of Silence from Get Smart

The Marketing Consigliere likes to take examples from our nation’s honored warriors and apply them to business and marketing problems.  He also wants to recognize things which can be publicized from the impressive United States Intelligence Community that are relevant to Network-Centric Marketers.

Yesterday, the Adobe Intelligence Community Executive Forum, sponsored by Adobe and Carahsoft Technology Corporation, a Washington, DC based government IT solutions provider, was held with a gathering of over one hundred professionals from Federal agencies and contractors.  Bob Gourley, CTO of Crucial Point LLC, a well-respected security technology consulting and program management firm, served as a panel moderator for some very good talks on what Federal agencies were doing with regard to collaboration, information sharing, and Web 2.0.

The Keynote Speaker, John E. Hale of the Office of the Director of National Intelligence (ODNI) Intelligence Community Enterprise Services (ICES), enlightened the audience with ODNI’s embracing of technologies that help his internal customers accomplish their missions.  He and his team help enable the Intelligence Community by giving them many of the capabilities that the private sector is trying to give its people, albeit in an extremely secure computing environment.

They have a wiki for user generated content known as Intellipedia, which in less than three years has grown into “the” repository of information that allows authorized intelligence employeess to create, edit, and have dialogue on content in a way that was previously impossible due to physical and logical silos of data.  Datawarehousing and security remain top priorities, but within the confines of their closed networks.  They allow IMs, del.icio.us type bookmarking, self-service hosting, and blogging, using WordPress MU.  There is also the capabilities for mashups, tagging, and user profiles stating interests.  Of course, there is document sharing including terabytes worth of documents, images, and video.

All this and more to be better able to “connect the dots” for the safety of all Americans.   Let’s hope more leaders in the private sector take a cue from the Intelligence Community and empower their employees to internally use social network technologies to better gather, store, analyze, share, and act upon data.

Filed Under: Blogging, Business Intelligence, Datawarehousing & Security, Leadership, Net-Centric Marketing, Search/SEO/SEM, Social Networking, User Generated Content, Web 2.0, Widgets/Mashups/RIA Tagged With: , , , , , , , , , , ,

While Leads were Converting Last Week

December 29, 2008 By Leave a Comment

Last week was very busy for most businesses due to the abbreviated work week, and a noteworthly announcement announcement seems to have been missed by many of the major marketing trade rags.

On December 22, Eloqua announced that their Conversion Suite has passed a Type I Statement of Auditing Standards (SAS) 70 audit.

Eloqua

When an auditor assesses the internal controls of a service organization, they use SAS 70 standards as criteria.  Audits are important to client companies that use outsourcing services which impact their control of processes and data.  The type of report issued, a Type I report, states the auditor’s opinion on the accuracy of Eloqua’s description of   controls that are operating within their applications and the fitness of control design to accomplish the stated control objectives.

Eloqua also mentioned that their applications are hosted at MCI (now part of Verizon), a SAS 70 Type II facility- A Type II is similar to a Type I report, but also includes the auditor’s opinion on whether the specific controls were operating effectively during the review period.  The Marketing Consigliere performed a traceroute to verify this and smiled when he saw his ping go all the way to Ashburn, Virginia, into a datacenter which was once part of UUNet before the telecom consolidation and dot-com implosion.

Congrats to Eloqua for making this step toward maturity and management of their brand; and thank you for providing B2B companies with a higher level of datawarehousing and security.

The Marketing Consigliere has always thought highly of Eloqua but has one question for CEO Joe Payne:  Who was the auditor?

Filed Under: B2B Marketing, Brand Management, Datawarehousing & Security, Marketing, Net-Centric Marketing Tagged With: , , , , , , ,

Securing Data from Across the Pond

December 1, 2008 By Leave a Comment

How do you keep CRM data secure once you’ve gathered it?  Do you have to treat some data different than other data due to its country of origin?  These are important questions for B2C marketers in an increasingly international economy.  Datawarehousing and security issues are not going to go away as political boundaries get fuzzier.

Thanks to Greg Miller, the Marketing Consigliere found out about an interesting webinar presented by TRUSTe on Wednesday, December 17th that will address this matter, with luminaries from the field of data mining and policy.

You can even engage in pre-event discussions on the Facebook page and “meet” other professionals who share your concerns.  If you have a stake in business intelligence, be there.

Filed Under: B2C Marketing, Business Intelligence, CRM, Data Mining, Datawarehousing & Security, International Tagged With: , , , , ,
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