2 Biggies That Make Snailmail Intelligent with Intelisent

2 Biggies That Make Snailmail Intelligent with Intelisent

Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing.   Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.”  Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]

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Jigsaw, NetProspex Take the Lead with Leads

Jigsaw, NetProspex Take the Lead with Leads

video montage of Glengarry Glen Ross courtesy of walkingf00l   The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing.  By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts.  By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]

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Tracking Phone Conversion Like a Mongoose

Tracking Phone Conversion Like a Mongoose

As a bambino, The Marketing Consigliere was enrapt with the stories of Rudyard Kipling, and he recalls the serious excitement of his endeared work, Rikki-Tikki-Tavi.  But as a young man, he found other things to hold his attention, and mongooses soon joined badgers, wolverines, and dingoes as vicious little varmints not to worry about in a digital world.  Lo and behold, the mongoose has reared its pesky, furry […]

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Seeing Clearly in Saleforce’s Cloud

Seeing Clearly in Saleforce’s Cloud

In 2000, The Marketing Consigliere configured an application for a small startup’s sales group using a cool new tool called Salsforce.com.  Most sales organizations were using spreadsheets and flat databases (and a lot still are) so the idea of what was known at the time as an ASP-based offering was very unique.  The startup is long gone from this earth, but Salesforce has grown to be […]

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The Challenges of Marketing Automation

The Challenges of Marketing Automation

Don’t worry, it won’t get this complicated. geminidustin / CC BY 2.0 This is the last in a series of excerpts from The Marketing Consigliere’s white paper Net-Centric Marketing & Information Superiority. The Challenge for Today’s Marketer The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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5 Lessons in Marketing’s Brave New World

5 Lessons in Marketing’s Brave New World

This past week The Marketing Consigliere was fortunate enough to attend a very interesting event.  Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California.  The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]

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Snap! B2B iPhone Apps! – Part I

Snap! B2B iPhone Apps! – Part I

With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions.  Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]

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Digital Body Language – Read It and Read It!

Digital Body Language – Read It and Read It!

While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider.  He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech. Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a […]

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OMS Whistle Stop Tour – Don’t Miss the Train!

OMS Whistle Stop Tour – Don’t Miss the Train!

The Online Marketing Summit is back and bigger than ever.  This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!

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