The Marketing Automation Universe’s Center – Part III

The Marketing Automation Universe’s Center – Part III

This is a continuation of the activity at DemandCon in San Francisco this week. Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.”  Growth is hard.  The S&P’s growth over the last few years has been choppy.  A lot of this can be alleviated by adopting the principles of “Revenue Performance Management. Eloqua defines Revenue Performance Management as a systematic […]

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Marketo’s “Rock Your Revenue” in DC: Part II

Marketo’s “Rock Your Revenue” in DC: Part II

As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included: Jim Lenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he […]

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The Marketing Automation Universe’s Center – Part II

The Marketing Automation Universe’s Center – Part II

This is a continuation of the activity at DemandCon in San Francisco this week.  So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent.  He included more information about the journey of a lead in the Marketo Marketing and Sales organization.  With approximately 80% […]

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The Marketing Automation Universe’s Center – Part I

The Marketing Automation Universe’s Center – Part I

This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh).  Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe.  Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot.  Steve reviewed the flow of the day and […]

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Marketo’s “Rock Your Revenue” in DC: Part I

Marketo’s “Rock Your Revenue” in DC: Part I

Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included: JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even […]

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No Confusion at the Infusionsoft Customer Tour

No Confusion at the Infusionsoft Customer Tour

We were privileged to be a guest of Joe Manna (@JoeManna), Nicole Shoots (@NShoots) and crew of Infusionsoft‘s national tour of eight cities.  It didn’t take long after arriving there to realize that this was going to be a good “hands-on” day for the attendees; with 6,500 SMB customers worldwide and 43 million emails sent out through their system per week, Infusionsoft attracted around 100 Marketers to its Washington DC stop. The […]

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LeadsCon, Day 1: Any Marketing Automation in There?

LeadsCon, Day 1: Any Marketing Automation in There?

Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions.  Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists.  This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world.  The event was focused towards the B2C marketing world, where a […]

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8 Reasons Startups Need Marketing Automation

8 Reasons Startups Need Marketing Automation

Tech startups are generally innovators.  But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales.  The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]

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You Don’t Have to Be a Genius to Know Marketing Automation

You Don’t Have to Be a Genius to Know Marketing Automation

Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week Think Outside the Inbox, a book you can purchase, was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. “Think” is […]

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2 Biggies That Make Snailmail Intelligent with Intelisent

2 Biggies That Make Snailmail Intelligent with Intelisent

Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing.   Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.”  Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]

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