AFCEA
The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space. Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing. However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to take advantage of all of these revolutionary tools.
Therefore, he has laboriously come up with a white paper that attempts to explain this through an analogy with a proven application of the model- that of the warrior, who seeks to dominate his enemy. This white paper is also an experiment – The Marketing Consigliere seeks feedback from other Marketers on this paper and will incorporate the input that helps make it better – instead of calling this “crowdsourcing,” he prefers to call this pro-sourcing.
