5 Ways Marketing Automation is Better Than Baseball

Creative commons by rpongsaj

The Boys of Spring have returned to hallowed stadiums throughout the nation this week, and with much anticipation professionals will be playing hooky to celebrate and watch this unique American Pastime.  In these stadiums will be advertisements, vendors, jumbotrons and all sorts of marketing efforts to get fans to buy food, souveniers, and perhaps more tickets to future games.  Young men and women will be sweating in silly looking mascot costumes, and the bugle call of “charge!” will rally the faithful of both the visiting and home teams. Double digit priced beer and the traditional fare of hot dogs, peanuts, and cracker jacks will continue to please the young initiates in their cute outfits brought to the ball park for the first time by their doting parents.

So, in full Friday and baseball spirit, here are 5 tongue-in-cheek reasons why Marketing Automation is better than baseball (and don’t get us wrong, we LOVE baseball and there aren’t that many things that are better!)

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Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th.

SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many).  Here is what they produced.  The real star of the show is not Joe but Zachary Arellano, a young gumbah of his who sweated in a blindfold trying to hit the piñata.

OMS 2012 – Yes, You Should Have Been There!

The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes.  Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]

SuperAds XLVI

It seems like ages ago we were harping about the poor showing of B2B advertisements during Super Bowl XLV.   While there are plenty of talking heads out there commenting on the B2C ads, almost nobody talks about the scarce B2B ads.   As this prestigious event unites Americans of all stripes, we glue ourselves to the sofa to catch the ads most people ignore…

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Another Great Marketing Automation Infographic

Last year we featured two great infographics related to Marketing Automation.  We just stumbled upon another put out by those wild pals and gals over at HubSpot.  What’s interesting about this infographic is that it has some “unvarnished” facts and interpretations about what Marketing Automation is and should be.  Overall, we agree.. [Read more...]

5 Reasons to Attend Online Marketing Summit 2012 ;)

Creative Commons from http2007

Last week this we listed the major B2B events for the year, but failed to mention one at which Allinio’s President & CEO, Joe Zuccaro (@joezuc) has spoken and will be speaking again.  The Online Marketing Summit, to be held in San Diego, California from February 6th to 9th will be the best one yet.  We are flattered that Aaron Kahlow  (@AaronKahlow) asked Joe to sit on a panel on the 8th entitled “The Fundamentals of Online Marketing.”   This may be short notice, but here are five reasons why you should attend.

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