Holiday Carol: Here We Come A-Nurturing

Holiday Carol: Here We Come A-Nurturing

Creative Commons by Accidental Hedonist Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare,  O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary […]

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5 Signs Zombies Are In Your Marketing Department

5 Signs Zombies Are In Your Marketing Department

Creative Commons by Abode of Chaos With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse.  Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization… 1.  They insist on […]

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Run! The Advertising Sky is Falling!

Run! The Advertising Sky is Falling!

Last week’s post revived a discussion from two years prior.  So it seems we do this again.  A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight  a business argument. This week’s Advertising Age ran “The Dangers of Online Advertising’s ‘Math State,’” Kendall Allen of the Laredo Group laments that “Filling […]

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Holiday Carol: Carol of the Marketing Metrics

Holiday Carol: Carol of the Marketing Metrics

Photo by Laenulfean http://www.flickr.com/photos/laenulfean/   OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]

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Holiday Carol: Get Yourself Marketing Automation

Holiday Carol: Get Yourself Marketing Automation

Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images Get yourself Marketing Automation, Start the process right, Make sure that You and your Sales are all aligned. Get yourself Marketing Automation, Have your content shine Write to your Personas each and every time. Nurture leads with some good campaigns So your white papers are read. Host some relevant webinars Or give podcasts instead. Through the months […]

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Holiday Carol: The Twelve Days of Foursquare

Holiday Carol: The Twelve Days of Foursquare

Following a last year’s mischief, we are posting holiday carols for the tech/marketing/social crowd. With such hits as O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we decided to give this year some spirit lifting anthems.  Here’s the first carol for 2010: Sung to the tune of “The Twelve Days of Christmas“ On the first day of Foursquare, my true love gave […]

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Dave Rudolph is Right – Marketing Matters

The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today.  Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation. Thank you to Eloqua and Dave Rudolph for sharing this!

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Italian Bread vs. Marketing Automation

Italian Bread vs. Marketing Automation

The Marketing Consigliere was in New York this weekend after some business in Philadelphia; instead of spending time preparing for a normal blogpost on Marketing Automation, he had an obligation to find an Italian bakery and bring good bread back to his family in the Washington, DC area. After living near the Nation’s Capital for over 40 years, it is still hard to find good […]

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Lordy Lordy, Look Who’s oneforty!

Lordy Lordy, Look Who’s oneforty!

Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II.  Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized. And when he was running the B2B Twitterer of the Year […]

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Snowpocalypse Trumps Tweeting Fête

Snowpocalypse Trumps Tweeting Fête

Credit: NASA/GSFC A little less than a month ago when The Marketing Consigliere invited you to a networking event, he forgot that there was someone out to throw a monkey wrench in things. That someone is not a Capo or another family’s Consigliere.  Actually, it’s Old Man Winter.  His “Snowpocalypse” that has been hitting the East Coast, and in particular, the Washington, DC area, has really cramped just about […]

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