Creative Commons by Accidental Hedonist Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare, O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary […]
Creative Commons by Abode of Chaos With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse. Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization… 1. They insist on […]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: OK, only some of this was blogged in the trenches. By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event. But […]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco: I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me. Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the […]
Last week’s post revived a discussion from two years prior. So it seems we do this again. A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight a business argument. This week’s Advertising Age ran “The Dangers of Online Advertising’s ‘Math State,’” Kendall Allen of the Laredo Group laments that “Filling […]
Photo by Laenulfean http://www.flickr.com/photos/laenulfean/ OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]
Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images Get yourself Marketing Automation, Start the process right, Make sure that You and your Sales are all aligned. Get yourself Marketing Automation, Have your content shine Write to your Personas each and every time. Nurture leads with some good campaigns So your white papers are read. Host some relevant webinars Or give podcasts instead. Through the months […]
The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today. Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation. Thank you to Eloqua and Dave Rudolph for sharing this!