Marketing Automation Services, Demand Generation, and Lead Management | Allinio
It seems like ages ago we were harping about the poor showing of B2B advertisements during Super Bowl XLV. While there are plenty of talking heads out there commenting on the B2C ads, almost nobody talks about the scarce B2B ads. As this prestigious event unites Americans of all stripes, we glue ourselves to the sofa to catch the ads most people ignore…
Creative Commons by Accidental Hedonist
Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare, O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary Marketing face.
Sung to the tune of “Here We Come A-Wassailing“
Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!
Creative Commons by Abode of Chaos
With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse. Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization…
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign.
Marketo’s announcement of a SMB app is a positive one and will help accelerate the adoption of Marketing Automation for all the vendors in the sector catering to the SMB community. Here’s why: [Read more...]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
OK, only some of this was blogged in the trenches. By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event. But at least I still followed the brief format from the last two postings.
Photo by write_adam
This is a the last installment of the activity at DemandCon in San Francisco this week.
Ardath Albee (@ardath421) kept the post-lunch crowd awake with a lively talk about storytelling. The conversations that you have with customers should involve storytelling. A customer has questions at each stage of the buying process, and in each of your answers you should include a portion of the story you are trying to tell. [Read more...]
