Marketing Automation Services, Demand Generation, and Lead Management | Allinio
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Last week, Justin Gray (@myleadmd) posted a great commentary on the growing number of skills needed by Marketers moving forward. We have been blogging about this for as long as we’ve been blogging. Through the years, there has been almost Luddite-like pushback from a dwindling number of clueless Marketers, but as we like to say, the the arc of marketing and business is long, but it bends to efficiency and sensibility.
Here’s another event worth going to if you are involved with demand generation and lead management for your organization. Andrew Gaffney (@agaffney) of DemandGen Report is producing an event to be held on Tuesday, April 24th in New York City. According to DemandGen Report:
Clearly this poses a challenge for under-staffed, under-budgeted, overworked B2B Marketers who must devise and execute a content strategy on a hyper-speed basis.
Over the weekend, there was an announcement regarding the acquisition of one Marketing Automation platform by another, and we were scratching our heads from the lack of Twitter buzz. [Read more...]
Know anyone else pulling their hair out over their Marketing Automation platform? Are your pupils dialating and your heart stopping over the thought of the mountain of content that you have to create? Well, here on the East Coast we’re trying to do something about it…
The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes. Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]
It seems like ages ago we were harping about the poor showing of B2B advertisements during Super Bowl XLV. While there are plenty of talking heads out there commenting on the B2C ads, almost nobody talks about the scarce B2B ads. As this prestigious event unites Americans of all stripes, we glue ourselves to the sofa to catch the ads most people ignore…
