Marketing Automation Services, Demand Generation, and Lead Management | Allinio
It seems like ages ago we were harping about the poor showing of B2B advertisements during Super Bowl XLV. While there are plenty of talking heads out there commenting on the B2C ads, almost nobody talks about the scarce B2B ads. As this prestigious event unites Americans of all stripes, we glue ourselves to the sofa to catch the ads most people ignore…
Last year we featured two great infographics related to Marketing Automation. We just stumbled upon another put out by those wild pals and gals over at HubSpot. What’s interesting about this infographic is that it has some “unvarnished” facts and interpretations about what Marketing Automation is and should be. Overall, we agree.. [Read more...]
This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also. Of the entire list, there are a few you should definitely try to attend… [Read more...]
Creative Commons mashup from work of bfishadow
This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle. There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing. Obviously, much has been happening in the past few years. IBM acquired Unica; Teradata bought Aprimo. Oracle obtained control of the IP of Market2Lead. Rumors have been flying about Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Creative Commons by Tulane Public Relations
The following infographic was put together by Capterra and InfoNewt. On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation. On the other hand…
Creative Commons by Accidental Hedonist
Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare, O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary Marketing face.
Sung to the tune of “Here We Come A-Wassailing“
Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!
