Salesforce put a video on Marketing Automation on YouTube last week and it’s become a little hit in the circles we run in. But while it gives a good 50,000 foot over view, it does not give justice to the hard work that goes into preparing to implement and Marketing Automation platform, which Allinio can facilitate. And here’s another one from Act-On Software… Now forgive us for weaving an […]
Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]
That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week. He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]
Creative Commons by Kjetil Ree. Patient Protection and Affordable Care Act? …..meh. Arizona SB 1070? ……(yawn) Ann Curry leaving the Today Show? Tom Cruise and Katie Holmes divorcing? …..please. There was real news this week… Pardot, a leading provider of marketing automation for small and mid-sized businesses, announced a groundbreaking relationship with Dell. In this absolutely brilliant alliance, Dell Cloud Business Applications will be able to provide thousands of businesses Pardot’s easy to use Marketing […]
From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]
Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th. SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many). Here is what they produced. The real star of the show is not Joe but Zachary Arellano, […]
Know anyone else pulling their hair out over their Marketing Automation platform? Are your pupils dialating and your heart stopping over the thought of the mountain of content that you have to create? Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]
Creative Commons by Accidental Hedonist Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare, O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary […]
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]
As an advocate of Marketing and Sales Automation, Allinio is usually very positive about advances made in this space. However, a recent stay in the Marriott Marquis San Francisco during Dreamforce proved that automation can go too far. We don’t think we’ve been under a rock when it comes to blogging about automated ways to market and sell, but this was the first time we ran into something like this. […]