Marketing Automation & Dreamforce 2011 – Day 3

Marketing Automation & Dreamforce 2011 – Day 3

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But […]

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Marketing Automation & Dreamforce 2011 – Day 2

Marketing Automation & Dreamforce 2011 – Day 2

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce.  There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.”  They […]

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Marketing Automation & Dreamforce 2011 – Day 1

Marketing Automation & Dreamforce 2011 – Day 1

Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco: I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me.  Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the […]

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MMI Can Give You a Marketing Automation “Edge”

MMI Can Give You a Marketing Automation “Edge”

We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City.  They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge. MMI Edge is designed with features allowing for cross media marketing at the highest levels, including the creation, tracking and reporting of PURLs (Personalized URLs), QR codes, web activity, e-newsletters, e-mails, and web to print.  The […]

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Marketers, Start Unleashing Your Data Engines!

Marketers, Start Unleashing Your Data Engines!

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended.    Many attendees were from traditional agencies and overall the sessions were very good in catering to them-  Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]

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The Marketing Automation Universe’s Center – Part IV

The Marketing Automation Universe’s Center – Part IV

This is a the last installment of the activity at DemandCon in San Francisco this week. Ardath Albee (@ardath421) kept the post-lunch crowd awake with a lively talk about storytelling.  The conversations that you have with customers should involve storytelling.  A customer has questions at each stage of the buying process, and in each of your answers you should include a portion of the story you are trying […]

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The Marketing Automation Universe’s Center – Part III

The Marketing Automation Universe’s Center – Part III

This is a continuation of the activity at DemandCon in San Francisco this week. Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.”  Growth is hard.  The S&P’s growth over the last few years has been choppy.  A lot of this can be alleviated by adopting the principles of “Revenue Performance Management. Eloqua defines Revenue Performance Management as a systematic […]

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Marketo’s “Rock Your Revenue” in DC: Part II

Marketo’s “Rock Your Revenue” in DC: Part II

As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included: Jim Lenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he […]

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The Marketing Automation Universe’s Center – Part II

The Marketing Automation Universe’s Center – Part II

This is a continuation of the activity at DemandCon in San Francisco this week.  So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent.  He included more information about the journey of a lead in the Marketo Marketing and Sales organization.  With approximately 80% […]

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The Marketing Automation Universe’s Center – Part I

The Marketing Automation Universe’s Center – Part I

This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh).  Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe.  Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot.  Steve reviewed the flow of the day and […]

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