5 Signs Zombies Are In Your Marketing Department

5 Signs Zombies Are In Your Marketing Department

Creative Commons by Abode of Chaos With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse.  Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization… 1.  They insist on […]

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Marketo’s Spark Should Light a Fire for SMBs

Marketo’s Spark Should Light a Fire for SMBs

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]

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Il Sottovoce – The Whisper – XXXI

Il Sottovoce – The Whisper – XXXI

L’occhio del padrone ingrassa il cavallo. A business thrives when the owner keeps his eye on it.

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B2B Content: Publish or Perish

B2B Content: Publish or Perish

We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]

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SugarCon Shows How Sweet CRM Can Be, Day 1

SugarCon Shows How Sweet CRM Can Be, Day 1

“Candy” by livingonimpulse We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1: Keynote 1 Larry Augustin, CEO of SugarCRM, started things off with a message of “The Future of Business is Open,” vowing to steward […]

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Year in Review??

Year in Review??

2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year.  The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing. “Four of the biggest stories” was woefully short of other considerable developments in the Marketing world.    Yes, the tragic earthquake devastating the […]

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Holiday Carol: Carol of the Marketing Metrics

Holiday Carol: Carol of the Marketing Metrics

Photo by Laenulfean http://www.flickr.com/photos/laenulfean/   OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]

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Holiday Carol: The Twelve Days of Foursquare

Holiday Carol: The Twelve Days of Foursquare

Following a last year’s mischief, we are posting holiday carols for the tech/marketing/social crowd. With such hits as O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we decided to give this year some spirit lifting anthems.  Here’s the first carol for 2010: Sung to the tune of “The Twelve Days of Christmas“ On the first day of Foursquare, my true love gave […]

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Thanksgiving 2010

Thanksgiving 2010

It’s been a bit busy in the Marketing Automation world, and before we realized it, almost a month has passed since our last blog entry. Here’s to the final days of 2010; may they end up successful for you, your organization and of course, your loved ones. The important thing is to be grateful for what you have, the strength to strive for what you […]

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2010 B2B Twitterer of the Year Awards

2010 B2B Twitterer of the Year Awards

Once again, it’s time for the B2B Twitterer of the Year Awards.  Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 17th. This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSot, and NetProspex on making this year’s Awards a success.  Additionally, […]

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