Creative Commons by Abode of Chaos With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse. Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization… 1. They insist on […]
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]
L’occhio del padrone ingrassa il cavallo. A business thrives when the owner keeps his eye on it.
We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]
“Candy” by livingonimpulse We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1: Keynote 1 Larry Augustin, CEO of SugarCRM, started things off with a message of “The Future of Business is Open,” vowing to steward […]
Photo by Laenulfean http://www.flickr.com/photos/laenulfean/ OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]
It’s been a bit busy in the Marketing Automation world, and before we realized it, almost a month has passed since our last blog entry. Here’s to the final days of 2010; may they end up successful for you, your organization and of course, your loved ones. The important thing is to be grateful for what you have, the strength to strive for what you […]