Over the weekend, there was an announcement regarding the acquisition of one Marketing Automation platform by another, and we were scratching our heads from the lack of Twitter buzz. [Read more...]
Marketing Automation Pros Have Brains. And Attitude.
March 2, 2012 By 2 Comments
Marketo has come out with a great infographic depicting the characteristics of “Right Brain” and “Left Brain” Marketers. This insight is interesting. Traditional, pre-Internet marketers have generally been “left brain,” and even many contemporary Marketers, although they are utilizing tech tools that enhance creative productivity, still depend on a “Right Brain” approach. While this approach remains important to the firm, it is slowly and necessarily being eclipsed by Marketers who are more “Left Brain,” and as Scott Brinker (@chiefmartec) has coined, “Marketing Technologists.”
Marketing Automation Professionals of the World, Unite!
February 21, 2012 By Leave a Comment
Know anyone else pulling their hair out over their Marketing Automation platform? Are your pupils dialating and your heart stopping over the thought of the mountain of content that you have to create? Well, here on the East Coast we’re trying to do something about it…
OMS 2012 – Yes, You Should Have Been There!
February 10, 2012 By 1 Comment
The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes. Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]
Get a Discount to OMS 2012 in San Diego!
January 25, 2012 By Leave a Comment
The Online Marketing Summit (OMS) in San Diego, to be held from Monday, February 6th to Thursday, February 9th is one of the best conferences for all level of Marketers looking to be more effective with the Internet.
Allinio’s president, Joe Zuccaro (@joezuc) will be speaking on a panel entitled “The Fundamentals of Online Marketing” on Thursday, February 8th at 2:00 p.m. Check out the rest of the exciting schedule of leading Marketers here.
You can get a 30% discount to OMS, courtesy of Allinio, OR get a free expo pass, if you use the code “SPEAKER30” when you register by clicking here.
Hope to see you there!
Another Great Marketing Automation Infographic
January 12, 2012 By 2 Comments
Last year we featured two great infographics related to Marketing Automation. We just stumbled upon another put out by those wild pals and gals over at HubSpot. What’s interesting about this infographic is that it has some “unvarnished” facts and interpretations about what Marketing Automation is and should be. Overall, we agree.. [Read more...]
