Marketing Automation Services, Demand Generation, and Lead Management | Allinio
This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also. Of the entire list, there are a few you should definitely try to attend… [Read more...]
Creative Commons by Accidental Hedonist
Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare, O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary Marketing face.
Sung to the tune of “Here We Come A-Wassailing“
Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!
For the second year in a row, Pardot has held its Elevate User Conference, a great opportunity for its customers to mingle, share best practices and learn about their vendor’s product road map, much like what happens at similar, established user events hosted by Marketing Automation industry leaders like Marketo and Eloqua. This year’s event in Atlanta underscored how far Pardot and its customers have come in their sophistication regarding the use of web-based Marketing technologies (Disclosure: Allinio was given a complimentary pass by Pardot to the entire event).
by terren in Virginia
Never mind that Christmas and holiday decorations started appearing in strip malls, stores, and mega-malls before Halloween (and never mind that since our focus is B2B we try not to claim any expertise in the B2C realm!). The lastest stunt that has people raising their eyebrows is the announcement of big-box stores like Target and Kohl’s that they are opening their doors for Black Friday shopping not at 5 o’clock a.m., but at midnight after Thanksgiving Day. [Read more...]
Creative Commons by Orin Zebest
The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies. What does this mean for Marketers?
“Ball Fight” Creative Commons by CarbonNYC
Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia at Farm Journal Media. During the Q&A portion of the session, there was an interesting question posed by someone representing a traditional agency.
