Marketing Automation Services, Demand Generation, and Lead Management | Allinio
From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer…
Here’s another event worth going to if you are involved with demand generation and lead management for your organization. Andrew Gaffney (@agaffney) of DemandGen Report is producing an event to be held on Tuesday, April 24th in New York City. According to DemandGen Report:
Clearly this poses a challenge for under-staffed, under-budgeted, overworked B2B Marketers who must devise and execute a content strategy on a hyper-speed basis.
Marketo has come out with a great infographic depicting the characteristics of “Right Brain” and “Left Brain” Marketers. This insight is interesting. Traditional, pre-Internet marketers have generally been “left brain,” and even many contemporary Marketers, although they are utilizing tech tools that enhance creative productivity, still depend on a “Right Brain” approach. While this approach remains important to the firm, it is slowly and necessarily being eclipsed by Marketers who are more “Left Brain,” and as Scott Brinker (@chiefmartec) has coined, “Marketing Technologists.”
Know anyone else pulling their hair out over their Marketing Automation platform? Are your pupils dialating and your heart stopping over the thought of the mountain of content that you have to create? Well, here on the East Coast we’re trying to do something about it…
The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes. Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]
This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also. Of the entire list, there are a few you should definitely try to attend… [Read more...]
