Marketers Making Merry Mayhem?

 by terren in Virginia

Never mind that Christmas and holiday decorations started appearing in strip malls, stores, and mega-malls before Halloween (and never mind that since our focus is B2B we try not to claim any expertise in the B2C realm!).  The lastest stunt that has people raising their eyebrows is the announcement of big-box stores like Target and Kohl’s that they are opening their doors for Black Friday shopping not at 5 o’clock a.m., but at midnight after Thanksgiving Day. [Read more...]

Marketing Automation & Dreamforce 2011 – Day 3

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But at least I still followed the brief format from the last two postings.

 

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Snap! B2B iPhone *and* iPad Apps! Part IV

Click this image to see details of the Sitewise app which shows a 10-minute driving map overlay and the demographics within it.

Since our last blog about iPhone apps for businesses, a little gadget called the iPad gained momentum, and with it, increasing versatility for businesspeople on the move.  Here are some apps that we think are great for gathering, storing, analyzing, sharing and acting upon data that drives revenue for an organization. [Read more...]

Unica Helps Marketers Reach Out to iPad Users

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad.  This capability allows Marketers to target and track email communications to iPad users. [Read more...]

Snap! B2B iPhone Apps! Part III


In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. [Read more...]

Robots & Bots Are Part of Marketing Automation

Parrot drone, controllable by an iPhone

Parrot drone controllable by an iPhone; modifiable for gathering data

This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Company UAVs?

In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are even armed and capable of lethal engagement with enemies. [Read more...]