This is a continuation of the activity at DemandCon in San Francisco this week. Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.” Growth is hard. The S&P’s growth over the last few years has been choppy. A lot of this can be alleviated by adopting the principles of “Revenue Performance Management. Eloqua defines Revenue Performance Management as a systematic […]
This is a continuation of the activity at DemandCon in San Francisco this week. So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent. He included more information about the journey of a lead in the Marketo Marketing and Sales organization. With approximately 80% […]
This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh). Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe. Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot. Steve reviewed the flow of the day and […]
Marketo, a leadMarketing Automation platform developer, has been going around the United States for the past few weeks with its ‘Rock Your Revenue’ Tour. The 14-city rock-and-roll themed tour kicked off in March and features several Marketing and Sales experts and thought leaders, who are providing valuable perspective regarding what sales and marketing leaders must do to demonstrate measurable ROI and increase revenue for their organizations: […]
We’re taking a break from a multi-paragraph blog this week, and we’re not going to go on any major Marketing Automation diatribe, but – If you haven’t been on vacation this summer, you should leave and go on it. However, you could rest a lot better on the beach if you had already shored up your lead management process and had implemented a marketing automation system […]
More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales. While “branding” is important, remember this: A brand is merely the promise of an experience. In order to experience the brand, one must generally purchase the product or service of the brand. In order to purchase the product or service of the brand, you […]
Day 2 The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. During a session called “The Billion Dollar Business?”, panelist Brett Markinson, Co-Founder and Chairman of HauteLook, Inc., spoke of natural language bots that would help qualify individuals for conversion; but the best session of the entire conference, from a B2B perspective, was titled “How to […]
video montage of Glengarry Glen Ross courtesy of walkingf00l The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing. By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts. By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]
As a bambino, The Marketing Consigliere was enrapt with the stories of Rudyard Kipling, and he recalls the serious excitement of his endeared work, Rikki-Tikki-Tavi. But as a young man, he found other things to hold his attention, and mongooses soon joined badgers, wolverines, and dingoes as vicious little varmints not to worry about in a digital world. Lo and behold, the mongoose has reared its pesky, furry […]
In 2000, The Marketing Consigliere configured an application for a small startup’s sales group using a cool new tool called Salsforce.com. Most sales organizations were using spreadsheets and flat databases (and a lot still are) so the idea of what was known at the time as an ASP-based offering was very unique. The startup is long gone from this earth, but Salesforce has grown to be […]