Marketing Automation Services, Demand Generation, and Lead Management | Allinio
This is a continuation of the activity at DemandCon in San Francisco this week. So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs.
Click picture above to see the full Photosynth panorama of the main DemandCon conference room.
This week heralds the very first DemandCon, the brainchild of Shawn Elledge (@IMSummit) and Steve Gershik (@SGersh). Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe. Here are some highlights of the great keynotes and panels that we got to hear.
Marketo, a leadMarketing Automation platform developer, has been going around the United States for the past few weeks with its ‘Rock Your Revenue’ Tour. The 14-city rock-and-roll themed tour kicked off in March and features several Marketing and Sales experts and thought leaders, who are providing valuable perspective regarding what sales and marketing leaders must do to demonstrate measurable ROI and increase revenue for their organizations: [Read more...]
More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales. While “branding” is important, remember this: A brand is merely the promise of an experience. In order to experience the brand, one must generally purchase the product or service of the brand. In order to purchase the product or service of the brand, you need to provide a selling channel. A selling channel needs support. Capische?
Sales has a quantifiable objective: Revenue. One either achieves/surpasses it or one does not. The way to achieve/surpass a revenue objective with the highest probability of success is to align appropriate organizational resources, most notably in Marketing and Sales. The coordination of these resources is known as Marketing and Sales Alignment. And for the most part, Marketing needs to learn to paddle in the same direction as Sales, sometimes warning them where the rocks, eddies, and rapids are. There are some fundamental challenges in attaining alignment:
The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. [Read more...]
