Seeing Clearly in Saleforce’s Cloud

Seeing Clearly in Saleforce’s Cloud

In 2000, The Marketing Consigliere configured an application for a small startup’s sales group using a cool new tool called Salsforce.com.  Most sales organizations were using spreadsheets and flat databases (and a lot still are) so the idea of what was known at the time as an ASP-based offering was very unique.  The startup is long gone from this earth, but Salesforce has grown to be […]

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Marketing Automation’s “Boots on the Ground”

Marketing Automation’s “Boots on the Ground”

from Dslyecxi.com’s Tactics, Techniques & Procedures Guide This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Human Intelligence As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, […]

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5 Lessons in Marketing’s Brave New World

5 Lessons in Marketing’s Brave New World

This past week The Marketing Consigliere was fortunate enough to attend a very interesting event.  Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California.  The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]

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Augmented Reality – The New Reality?

Augmented Reality – The New Reality?

Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com) The Marketing Consigliere does not make it a habit to […]

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When Your Marketing Plans Get Snowed Over…

When Your Marketing Plans Get Snowed Over…

Image courtesy of pkeleher/ One of the Marketing Consigliere’s recent Tweets was “Punxsutawney Phil should have crowdsourced Spring prediction to the birds” because he finally heard a cacaphony of creatures after many weeks of winter.  Thinking that the famous groundhog was wrong in predicting six more weeks of winter, he referenced crowdsourcing because the crowd should be “more correct” than one individual.  One thing is for sure – while the […]

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When Bad Things Happen to Good Salespeople

When Bad Things Happen to Good Salespeople

The Marketing Consigliere has had to “whack” decent salespeople for business reasons.  He recently led a discussion in LinkedIn regarding valid reasons for terminating salespeople who were actually hitting their numbers. Kevin Dunal, President of Oculus Info Inc. presents a valid ROI argument for optimizing your sales team. “…I have seen this happen which in my mind is justifiable, is the case of redeploying head count to a larger […]

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Damn the Torpedoes, Full Web 2.0 Ahead

Damn the Torpedoes, Full Web 2.0 Ahead

The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts.   Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008. As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking […]

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Ribbit – the Coolest App in the Pond

Ribbit – the Coolest App in the Pond

The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]

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EmSense – Common Sense or Nonsense?

EmSense – Common Sense or Nonsense?

  This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]

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The “Death of the Cold Call”

The “Death of the Cold Call”

David Thompson, CEO of Genius.com wrote a succinct article in this week’s DM News titled, “Technology’s sales upside: The death of the cold call.” He makes a great point that with new web tools, which he calls “Sales 2.0,” enable sales people to “reach out to the right people, at the right time, with the right message.” Sales 2.0 fits neatly into the concept of Network Centric Marketing, or […]

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