Happy Birthday, CAN-SPAM

Happy Birthday, CAN-SPAM

Last week the 5th Anniversary of the CAN-SPAM Act passed by with little fanfare.  To date, there been a handful of notorious spammers brought to court and successfully prosecuted under the act.  This year there was an interesting service of justice when Sanford Wallace, the self-dubbed “Spam King” was fined along with a partner for $230 million to MySpace for using malware and promoting gambling and pornography to MySpace users. […]

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2009 Sacred Cows

2009 Sacred Cows

Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups.  The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]

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