Gumdrops by terren in Virginia
No surprise, the second day of SugarCon was as satisfying as the first.
[Read more...]
What Will LeadsCon Offer Marketing Automaters?
July 26, 2010 By 2 Comments
The Marketing Consigliere loves New York pizza and will find any excuse to go get some. What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest.
Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed to lead generation. Was he being smart in not attending?
Stay tuned for a review once the Marketing Consigliere has sat in on some sessions and made a round of the exhibitor floor…
A Military Perspective of Marketing Automation
March 21, 2010 By 2 Comments
AFCEA
The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space. Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing. However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to take advantage of all of these revolutionary tools.
Therefore, he has laboriously come up with a white paper that attempts to explain this through an analogy with a proven application of the model- that of the warrior, who seeks to dominate his enemy. This white paper is also an experiment – The Marketing Consigliere seeks feedback from other Marketers on this paper and will incorporate the input that helps make it better – instead of calling this “crowdsourcing,” he prefers to call this pro-sourcing.
5 Lessons in Marketing’s Brave New World
March 1, 2010 By 2 Comments
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate.
B2B & Marketing Automation Events for 2010
January 11, 2010 By Leave a Comment
Creative Commons by whatleydude, Flickr.com
With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms. However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing your peers in other industries and learning about the newest tools that will make your job easier. So to keep up with the many facets of advertising, behavioral marketing, business intelligence, search, social networking, web analytics, email marketing and demand generation, there are many choices to make. [Read more...]
Holiday Carol: S-E-O, S-E-O, S-E-O!
December 23, 2009 By 2 Comments
Sung to the tune of “Let It Snow.”
Oh, your email campaign was frightful,
And your sales department’s spiteful,
Because the leads you give them blow,
S-E-O, S-E-O, S-E-O!
