Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Creative Commons by JerryFeist
Last week, Justin Gray (@myleadmd) posted a great commentary on the growing number of skills needed by Marketers moving forward. We have been blogging about this for as long as we’ve been blogging. Through the years, there has been almost Luddite-like pushback from a dwindling number of clueless Marketers, but as we like to say, the the arc of marketing and business is long, but it bends to efficiency and sensibility.
Creative Commons by FeatheredTar
Allinio is not nor has it ever purported to be a search “expert.” We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.” As in any heirarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. It always is amusing to hear some business owner claim that he or she has a “top” search vendor, only to learn that the “vendor” is frequently a son or partner’s nephew whose name is Jason, Justin, or Jared, complete with a goatee or otherwise unshaven face. Leave it to Google to put in another obstacle that will leave these companies scratching their heads when Jason, Justin, or Jared don’t get them the search rankings that they were hoping for or promised.
Gumdrops by terren in Virginia
No surprise, the second day of SugarCon was as satisfying as the first.
[Read more...]
The Marketing Consigliere loves New York pizza and will find any excuse to go get some. What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest.
Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed to lead generation. Was he being smart in not attending?
Stay tuned for a review once the Marketing Consigliere has sat in on some sessions and made a round of the exhibitor floor…
AFCEA
The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space. Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing. However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to take advantage of all of these revolutionary tools.
Therefore, he has laboriously come up with a white paper that attempts to explain this through an analogy with a proven application of the model- that of the warrior, who seeks to dominate his enemy. This white paper is also an experiment – The Marketing Consigliere seeks feedback from other Marketers on this paper and will incorporate the input that helps make it better – instead of calling this “crowdsourcing,” he prefers to call this pro-sourcing.
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate.
