What Will LeadsCon Offer Marketing Automaters?

July 26, 2010 By joezuc 2 Comments

lead generation, lead management, lead nurturing, leads, lead scoring, model, sales, marketing, lead qualification, qualified leads, sales leads, demand generation, Marketing Automation, Marketing, email marketing, marketing operations, marketing platform, drip marketing

The Marketing Consigliere loves New York pizza and will find any excuse to go get some.  What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest.

Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed to lead generation.  Was he being smart in not attending?

Stay tuned for a review once the Marketing Consigliere has sat in on some sessions and made a round of the exhibitor floor…

Filed Under: B2B Marketing, Lead Generation, Marketing, Metrics & Measurement, Optimization, Search/SEO/SEM Tagged With: , ,

Unica Helps Marketers Reach Out to iPad Users

June 30, 2010 By joezuc Leave a Comment

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad.  This capability allows Marketers to target and track email communications to iPad users. [Read more...]

Filed Under: Marketing, Marketing Automation, Mobile Marketing, Net-Centric Marketing, Optimization Tagged With: , , , , , ,

2 Biggies That Make Snailmail Intelligent with Intelisent

June 21, 2010 By joezuc Leave a Comment

Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing.   Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.”  Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing it with Facebook as a “toy for teenagers.”   But one of the refreshing stops he made was at a booth where there’s a Connecticut based company that is intelligently helping maintain the value of direct mail…

[Read more...]

Filed Under: Campaign Management, Demand Generation, Marketing, Metrics & Measurement, Optimization Tagged With: , , , , , , , , , ,

It’s a C4ISR, C4ISR, C4ISR, C4ISR World

August 6, 2007 By joezuc Leave a Comment

Louise Story’s August 6th article in The New York Times, “It’s an Ad, Ad, Ad, Ad World, started The Marketing Consigliere’s week off with a bang.

Publicis Groupe, a leading multinational agency, will be farming out the creation of “thousands of versions of ads.”  Not through an electronic sweatshop, but still an outsourced set of firms that will produce a rather high throughput of variation upon variation of ads that will probably even eventually be automated.

With proprietary algorithms, legacy consumer data, and probably a dose of multivariate testing, there will be an intelligence capability to serve ads optimized for a particular individual. Not just to a web page, but to a mobile device and someday a HDTV.

The beauty of this capability is that the ads can be customized to change messaging over time, depending on how far down the pipeline a customer may be calculated to be.

 Adgooroo Logo

Later in the day, he was pleasantly surprised to see Publicis Groupe mentioned again – An announcement was made regarding the teaming of the Publicis Groupe and AdGooroo.  AdGooroo will render Publicis Groupe with better search and user trending capabilities.

The Marketing Consigliere is enthused to hear an agency taking the lead in going beyond EMM or MRM and creating a C4ISR Marketing culture. Many agencies are acting like a deer in headlights and won’t know what hit them.

Filed Under: Advertising, Agencies, C4ISR Marketing, EMM, International, MRM, Marketing, Net-Centric Marketing, Optimization Tagged With: , , , ,