B2B & Marketing Automation Events for 2010

B2B & Marketing Automation Events for 2010

Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]

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Nominations Due for B2B Twitterer of the Year

Nominations Due for B2B Twitterer of the Year

Not to be discouraged by the cafone mentioned in a previous blog, the Marketing Consigliere reminds you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. THE DEADLINE IS THIS FRIDAY SO NOMINATE A B2B COMPANY NOW. The B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. There are already some interesting nominations, […]

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Twitter Envy

Twitter Envy

  modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media.  Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter  and other tools.  By themselves, most of these tools may not be effective, but when used in an […]

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Intense Text Analytics with Attensity

Intense Text Analytics with Attensity

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy. If you go to their website […]

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Getting Emotional (Markup Language)

Getting Emotional (Markup Language)

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML  may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]

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The 2009 B2B Twitterer of the Year Awards

The 2009 B2B Twitterer of the Year Awards

Not skipping a beat from the memorable tradition started last year, the Marketing Consigliere invites you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. Now in its second year, the B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. An impressive panel of judges is being assembled from the wide spectrum of the […]

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Get Ready for the B2B Twitterer of the Year

Get Ready for the B2B Twitterer of the Year

Continuing the initiative and tradition started last year, the Marketing Consigliere invites you to nominate the business to business entity that should be recognized for its use of Twitter in 2009.  The panel of judges and nomination rules will be posted shortly.  So if you are interested, start paying attention to tweets from B2B companies to get ideas on who you would like to nominate for showing leadership with Twitter. The hashtag […]

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TAPping Into iPhone Apps

TAPping Into iPhone Apps

TapMetrics, Inc. is a “Northern-California/Washington DC-based start-up” that develops analytic dashboards allowing marketers to better understand what users are doing with their iPhone applications (other mobile platforms are slated for the product roadmap). The Marketing Consigliere met Christopher Brown, TapMetrics’ CEO at the recent TechCocktail DC event and was enthused to learn about this company.  A quick demo convinced him that TapMetrics is going in the right direction. A simple Google search results […]

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Block Island, Bots, and Babble

Block Island, Bots, and Babble

The Marketing Consigliere has had a hiatus from the blogosphere but has resumed work regarding the world of digital marketing.  First was a much needed break on Block Island, twelve miles off the coast of Rhode Island.  Block Island, while having most of the amenities of the mainland United States, is merely a 3-mile by 7-mile island that is a conservationist’s dream.   While you can go […]

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Look What Digg Dug Up – Rating Ads

Look What Digg Dug Up – Rating Ads

For five years, Digg has been a leading social news website, allowing users to find and share any Internet content by submitting and/or voting on links and stories. As you probably know by now, rankings push a story either up (“digging”) or down (“burying”); the fundamental utility of Digg is that users can then see what is popular or not. This model has been copied throughout social […]

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