Uncategorized

Intelligence 2.0 – Much Smarter Than You Think

The Marketing Consigliere likes to take examples from our nation’s honored warriors and apply them to business and marketing problems. He also wants to recognize things which can be publicized from the impressive United States Intelligence Community that are relevant to Network-Centric Marketers. Yesterday, the Adobe Intelligence Community Executive Forum, sponsored by Adobe and Carahsoft Technology Corporation, a Washington, DC based government IT solutions provider, was held with a gathering […]

Posted: 02/17/2009
Under: Blogging, Business Intelligence, Leadership, Net-Centric Marketing, Search/SEO/SEM, Social Networking, Uncategorized, User Generated Content, Web 2.0

Read Me Leave comment

Cloud Computing & Strategic Information for CMOs

Bob Gourley, whose blog CTOVision is geared towards CTOs, CIOs, and Federalistas, has shared a great whitepaper draft that I encourage CMOs to read and think about. In “Cloud Computing and Net Centric Operations,” he sets the tone for where the Office of the Secretary of Defense (OSD) and the Assistant Secretary of Defense for Networks and Information Integration (ASD NII) need to enable the best available technologies for mission critical tasks. […]

Posted: 01/15/2009
Under: B2B Marketing, C4ISR Marketing, Net-Centric Marketing, Social Networking, Uncategorized, Web 2.0

Read Me Leave comment

CMO – C-hief M-uttonhead O-fftheirrocker

A recent survey conducted by Epsilon reports that 55% of marketing executives said they’re “not too interested” or “not interested at all” in including social networking into their marketing efforts. Don’t they realize their children, whether in college, high school, or grade school are spending inordinate amount of time on social networks? Don’t they know that an entire generation of their employee base has been IMing for […]

Posted: 11/25/2008
Under: Leadership, Marketing, Net-Centric Marketing, Social Networking, Uncategorized

Read Me Leave comment

Social Networking: For the Doubting Thomas

There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter. For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth. And recently he heard […]

Posted: 11/23/2008
Under: B2B Marketing, B2C Marketing, Data Mining, International, Marketing, Social Networking, Uncategorized

Read Me Leave comment

Posting from Facebook

Well, TypePad allows The Marketing Consigliere to post to his WordPress blog, www.allinio.com/blog/ from his Facebook account. This blogpost was actually done from that. So why do I want to do that from a social networking site? There’s not as much functionality from the Facebook console unless you really know HTML. At least it works…

Posted: 10/30/2008
Under: Blogging, Social Networking, Uncategorized

Read Me Leave comment

Ooze-Letters

In a Network-Centric Marketing world, e-newsletters still remain a good source of information for the professional. The Marketing Consigliere took an inventory of some of the ones that stuff his inbox regularly and found these: Ad Age Digital, Adotas, BtoB Daily News Alert, BtoB E-Mail Marketer Insight, BtoB Rollout, BtoB Straight Line, Chief Marketer, DemandGen Report, eMarketer Daily, Get to the Point: Business-to-Business, Get to […]

Posted: 09/25/2008
Under: Email Marketing, Marketing Automation, Net-Centric Marketing, Uncategorized

Read Me Leave comment

“Addressable Ads”

This Week’s ADWEEK article, “Addressable Ads Get Closer to Reality,” Betsy Cummings reports about “Project Canoe,” a joint venture of some of the largest cable companies, is creating a platform that can target TV ads by household. Tests of “addressable ads” have been conducted in Huntsville, Alabama, and are planned for Baltimore, Maryland. What made The Marketing Consigliere chuckle was her first line of the article: “Marketers, […]

Posted: 05/08/2008
Under: Uncategorized

Read Me Leave comment

EMM….UMM….HMM….

Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of! How embarassing for a supposedly thought leader/technology marketing consultant! Will this be a fly […]

Posted: 04/21/2008
Under: CRM, SMB Marketing, Uncategorized

Read Me Leave comment

The Future of InfoTech = The Future of Marketing

Bob Gourley, the CTO and Founder of Crucial Point LLC, is a former CTO for the Defense Intelligence Agency. If anyone knows C4ISR, it is him. The Marketing Consiglire encourages CEOs and CMOs to read his April 2, 2008 entry in his blog, CTO Vision – “What’s Next in Enterprise IT.” There are clear implications for Net-Centric Marketing. Of particular note is a slide presentation of his personal predictions of change […]

Posted: 04/03/2008
Under: C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing, Uncategorized

Read Me Leave comment

Wired Magazine Agrees with The Marketing Consigliere (OK…. sort of…)

I confess to reading carbon-based media, holding it in my hand, and actually enjoying it. I also confess to hanging out with geeks, being nice to them, and actually listening to them (but I still will not say that I myself am a “geek”). Lastly, I confess to making huge leaps of faith on occasion when making certain statements regarding that in which what I […]

Posted: 10/01/2007
Under: C4ISR Marketing, Humor, Marketing, Net-Centric Marketing, Uncategorized

Read Me Leave comment

Ooze-Letters

“Addressable Ads”

EMM….UMM….HMM….

The Future of InfoTech = The Future of Marketing

Wired Magazine Agrees with The Marketing Consigliere (OK…. sort of…)

Pages

Recent Posts

Archives

Categories