Marketing Automation Services, Demand Generation, and Lead Management | Allinio
This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos. It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. [Read more...]
The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts. Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008.
As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking the business/social concept of Web 2.0 to improve its warfighting success. Of course, the Navy’s use of Web 2.0 will be in an intensely secure environment.
But once again, take a sentence from Carey’s last paragraph in the memo:
“Web 2.0 tools can significantly improve warfighter communication and effectiveness through a suite of web-based tools that are robust and resistant to compromise.”
Just replace the word “warfighter” with either “salesperson” or “marketer.”
Is your organization leveraging Web 2.0 yet? There are still a lot of laggards out there…
In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber - I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?”
He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago. The Marketing Consigliere wishes he had been a fly on the wall. But then again, he does not need to have been there to know that Ellis is right on target. The Marketing Consigliere recently left the publishing world for the startup world because he thought it was less risky. A raft in 20-foot seas is actually safer than staying on the Titanic. Publishers are clinging to their old print ways too tightly and not making the infrastructural and cultural changes necessary to maintain a leading position. Their brand alone won’t keep them afloat forever, especially when they are ignoring the realities of a network-centric marketing world. [Read more...]
Under the headline “Public Voice Adds Edge to Debate,” the July 24th Washington Post front page article also had a tagline, ” Democrats Face Questions from Internet Users in Unorthodox Format.” [Read more...]
The Online Marketing Summit has been making its nationwide tour and so far the verdict has been: Excellent. The Marketing Consigliere had the privilege of sitting on one of the panels and addressing the audience of 120+ professionals eager to know about trends and challenges in the new Web 2.0 world. There’s a lot on social networking, search engine marketing, user generated content, virtual worlds, and web analytics from executives of some of the leading companies in those fields. There was talk about EMM and MRM, but slowly people were interested in my version, called C4ISR Marketing. Aaron Kahlow, the organizer, has put on a great seminar and if it comes to your city, you should definitely plan on attending. [Read more...]
