Holiday Carol: Get Yourself Marketing Automation

Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images

Get yourself Marketing Automation,
Start the process right,
Make sure that
You and your Sales are all aligned.

Get yourself Marketing Automation,
Have your content shine
Write to your
Personas each and every time.

Nurture leads with some good campaigns
So your white papers are read.
Host some relevant webinars
Or give podcasts instead.

Through the months
You’ll score your hopeful prospects
And your Sales will know
Who is qualified
And really good to go,

And you’ll be a Mar-
keting Automation pro.

Sung to the tune of “Have Yourself a Merry Little Christmas.”

In the Spirit of the Season, we dedicate the above song with a salute to some of the shining stars of Marketing Automation, most notably Cari Baldwin @caribaldwin, Jep Castelein @jepc, Carlos Hidalgo @cahidalgo, and Adam Needles @abneedles.