Joseph Zuccaro, Allinio’s President, explains Lead Management  in this presentation to Sales and Marketing professionals  in a humorous way to help them understand the futility of traditional lead generation, and how they should prepare to make the transformation to an aligned Sales and Marketing organization.

The diverse world of birds offers visual triggers that help emphasize these challenges, and offers hope to marketers who feel overwhelmed by an increasingly technological environment that threatens their role.  Proper lead management is the cornerstone of an aligned Marketing and Sales organization, and must be adopted for survival.

Download Allinio’s Presentation: Your Organization’s Lead Management is Probably for the Birds

Joseph Zuccaro, Allinio’s President, explains marketing automation  in this presentation to CIOs, CTOs, and IT Directors in lighthearted terms that will help them understand how they can help Marketing and Sales make the transformation to a Marketing Automation platform, which inevitably will take less IT resources as Marketers learn how to operate it.  These new platforms are critical in helping organizations stay competitive by more efficiently gathering leads and leveraging engagement with them in an automated fashion until it is time to involve a more expensive salesperson.  Like any other information platform, IT should be there to support but luckily does not have to focus too much since the automation part of Marketing Automation relieves them of time consuming things they have done in the past for Marketing and Sales.

Download Allinio’s Presentation: The CIO’s Quickie Guide to Marketing Automation

Joseph Zuccaro, Allinio’s President, explains marketing automation  in this presentation to CFOs and Controllers in understandable and compelling terms that will help them learn how these new platforms help enterprises stay competitive and profitable- namely by treating marketing efforts in a cost accounting approach, where individual campaigns and efforts can be tied to revenue, thus showing profitability on a project by project basis and enabling the enterprise to optimize its marketing activity to effectively generate better qualified leads and to efficiently produce incremental revenue.

Download Allinio’s Presentation: The CFO’s Quickie Guide to Marketing Automation

Joseph Zuccaro, Allinio’s President, explains marketing automation  in this presentation for Boards, CEOs, Presidents, and Business Owners in understandable terms that will help them learn how an enterprise needs to stay competitive- namely by gathering, storing, analyzing, sharing, and acting upon data more efficiently, thus achieving an “Information Superiority” which dramatically increases the likelihood a sale.  Their ability to efficiently move Marketing data with digital tools throughout the enterprise (most importantly – to Sales) will amplify the probability of achieving organizational objectives.

Download Allinio’s Presentation: The CEO’s Quickie Guide to Marketing Automation

This presentation is for business leaders old enough to remember life before the Internet and was created by a fellow professional who remembers the same and appreciates the fact that you haven’t had much time to sort through all the “snake oil” that’s out there in order to find what really works for your organization.

Joe Zuccaro helps you cut to the chase and learn some fundamental nuggets of information about some of the leading social media tools that add to the complexity of marketing decisions you are facing.  By no means is this an encyclopedia; it is merely an introduction that will help you make that step into being a social media savvy organization.

Download Allinio’s Presentation: Diluting the Social Media Snake Oil

Joe Zuccaro (aka The Marketing Consigliere) has spoken before business, technology and academic groups about marketing and leadership.  He is entertaining, thoughtful, and drives right to the issues that are relevant to today’s C-level, marketing, and sales executives.

Among his topics that you should consider for your gathering:

• Prepare Sales & Marketing for Battle (No, Silly – As an Aligned Team, Not Enemies!)
• The CEO’s Quickie Guide to Marketing Automation
• The CFO’s Quickie Guide to Marketing Automation
• The CIO’s Quickie Guide to Marketing Automation
• The CMO/CSO’s Quickie Guide to Marketing Automation
• The Overworked, Underpaid Marketer’s Quickie Guide to Marketing Automation
• A Twitter Handle and an iPad Do Not a Marketer Make – 3 Critical Skill Sets to Look for When Hiring Marketers
• Using PURLs to Personalize Your Messaging and Give Your Customers What They Love Best – Themselves
• Diluting the Social Media Snake Oil
• The Holy Trinity of Social Media
• Value Proposition Workshop

This presentation is for Marketing & Sales executives.  The quest for good leads has led to countless incidents of conflict between sales and marketing. The classic dialogue is, “The leads stink!” and a defensive response of  ”You just don’t know how to sell to them.”  That should not happen – we’re industrial marketers, darn it!

Joe Zuccaro explains that just like a manufacturing supply chain, Marketing needs to think of itself as an assembly line, collecting data from various sources to create a finished product called a “qualified lead,” which it then distributes to sales, which can successfully engage the lead.

Download Allinio’s Presentation: Planning & Implementing A Lead Management Process

Whitepaper Abstract:

The military concept of “C⁴ISR” or “Network-Centric” warfare is a potent metaphor that helps Marketers think clearly about how an enterprise needs to stay competitive in the 21^st Century. Net-Centric technologies have transformed fighting units that can now gather, store, analyze, share and act upon battlespace data more efficiently, thus achieving an “Information Superiority” which dramatically increases the likelihood of victory over adversaries.  Instead of “battlespace,” enterprises are in a “marketplace,” where the ability to efficiently move Marketing data with digital tools to the right stakeholders (most importantly the “fighting unit” known as Sales) will amplify the probability of achieving organizational objectives…

Download Allinio’s Whitepaper: “Net-Centric Marketing & Information Superiority”